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Harvard Business Review’s HBR Ascend will guide young professionals

The new mobile-first destination will guide young professionals how to find their dream job, how to perform effectively in the workplace, and how to get ahead in their careers

BestMediaInfo Bureau | Mumbai | December 13, 2016

HBRascendHarvard Business Review (HBR) has announced the launch of its new mobile-first digital product, ‘HBR Ascend’. HBR, known for management content for leaders and managers globally, has developed this new product specifically for individual contributors in the early stages of their career as well as college students who will soon be joining the workforce. HBR Ascend will provide content to address the needs of younger professionals, including how to find their dream job, how to perform more effectively in the workplace, and how to get ahead in their careers.

HBR Ascend, which will be available at an affordable subscription price, can be presently accessible free of cost under an introductory offer for early users and registrants (www.hbrascend.in).

The new destination will offer bite-sized multimedia content such as short articles, videos, quizzes and tools that are perfect for use on long commutes, in quick preparation before an important meeting, or during short breaks at work. Content found within HBR Ascend will include topics like managing your career, working with others, communicating effectively, and thinking like a leader – skills that are essential for success in today’s collaborative environment and can help young professionals gain an edge at work.

Vinay Hebbar Vinay Hebbar

Vinay Hebbar, Senior Vice-President, International at Harvard Business Publishing, observed, “India has a large population of young professionals who are well educated, ambitious, and raring to make an impact in their workplaces. While they often have the business and technical knowledge, they typically still need to develop skills to manage themselves and their career, communicate effectively, and work with teams — skills vital to professional success and career growth. HBR Ascend is our effort to serve this audience through a single, authoritative and affordable product.”

Adi Ignatius, editor-in-chief of Harvard Business Review said, “We are truly excited about HBR Ascend, which has several ‘firsts’ to its credit. This is the first time in its 93-year history that HBR is developing a product targeted specifically at early career professionals and focusing on the needs of a regional market — India. This is also the first time that we have developed an offering outside the US, with local editorial presence, to bring in the local context into our content.”

Das Narayandas, Edsel Bryant Ford Professor of Business Administration at Harvard Business School, Senior Associate Dean for External Relations and Harvard Business Publishing, said, “HBS has had a long term commitment to the Indian market. In 1960, we were actively involved in the setting up of the Indian Institute of Management at Ahmedabad. Over the years, several faculty have come here to write cases on Indian corporates to help the world better understand the Indian market and economy. In the last decade, we set up the HBS. India Research Center and Harvard Business Publishing in India to serve the Indian corporate, academic and individual market. The investments we have now made in HBR Ascend is a clear reflection of the continued commitment of Harvard Business School, and Harvard Business Publishing to the Indian market.”

Harvard Business Publishing (HBP) is a US based not-for-profit subsidiary of Harvard University that publishes premier business content for individual managers, corporations and academic institutions worldwide. HBP’s mission is to improve the practice of management and its impact in a changing world.

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