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A new spin to surrogate advertising: Short films

Royal Stag Barrel Select Large Short Films, known for films like ‘Ahalya’ and ‘Nayantara’s necklace’, has roped in Naseeruddin Shah, Shernaz Patel and director Adhiraj Bose for its latest -- Interior Café

BestMediaInfo Bureau | Mumbai | July 19, 2016

Shweta-Basu-Prasad,-Shernaz-Patel,-Naseeruddin-Shah-and-Adhiraj-Bose-at-the-launch-of-Royal-Stag-Barrel-Select-Large-Sort-Films'-Interior-Cafe---Night (L-R) Shweta Basu Prasad, Shernaz Patel, Naseeruddin Shah and Adhiraj Bose 

With restrictions in place on promoting liquor brands, advertisers and marketers have always found innovative ways to reach out to their audience. Sodas, music CDs, drinking water, calendars -- the list goes on. But Royal Stag has put a new spin to surrogate advertising by launching a platform where people can see short films made by ‘large’ directors.

Royal Stag Barrel Select Large Short Films, a platform that has previously showcased films such as ‘Ahalya’ and ‘Nayantara’s necklace’ by directors like Sujoy Ghosh and Jaydeep Sarkar, respectively, is back again with a light-hearted film by Adhiraj Bose titled Interior Café. It stars acclaimed actors such as Naseeruddin Shah and Shernaz Patel.

In the 12-minute film, Bose has explored the nuances of human relationships where both the lives of the characters revolve around love, loss and reunion. Set in an old school café in Mumbai, the characters Naseeruddin Shah and Shernaz Patel portray are shown conversing with each other, signifying the lost love and longing which they have treasured among themselves. It is a love story that resonates with the idea of youthful love that had faded away and has come back to find itself again.

On the release, Raja Banerji, Assistant Vice President, Marketing, Pernod Ricard India said, “Today the approach of filmmaking has transformed completely and being digitally connected has opened up various outlets for filmmakers to express themselves in their own style to connect with the audience. Royal Stag Barrel Select Large Short Films has built its credibility by collaborating with top Bollywood directors regularly. It is also the most inspiring platform for aspiring directors to showcase their creativity. Resonating with the core philosophy of Royal Stag Barrel Select, the platform is meant to help them keep perfecting their skills and establish themselves in the market. We are very excited to associate ourselves with the relentless creative spirit of Adhiraj Bose’s new film – Interior Café.”

Talking about his film, director, Adhiraj Bose said, “The story of Interior Café is an amalgamation of human emotions and what we as humans deal with in some point in our life. As a story, I approached it in a very realistic way, as every short film you see nowadays concludes with a social cause but what excited me to do this project was the opposite. With the legendary Naseeruddin Shah and Shernaz Patel on board, I was pretty convinced of the choices I made in this film. As a filmmaker it is very important to have an outlet to showcase your creativity and Royal Stag Barrel Select Large Short Films has truly made this a great experience for me and helped me connect to the audience. I was also excited to work with my long time best friend Shweta Basu Prasad as an actor and producer and my cinematographer Santhana Krishnan Ravichandran who executed his brilliant camera skills in this film.”

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