I&B Ministry asks Wikipedia why it should not be treated as publisher instead of intermediary
FMCG brands keep ad spending steady in Q2 FY2025
Advertising
After muted festive adex, industry pins hope on the remaining quarter
Wondrlab creates “The Great Indian Matchmaking Fest 2024” for Bharat Matrimony
Ad Craft
HDFC ERGO highlights importance of seeking insurance with ‘Shubh Diwali, Surakshit Diwali’ campaign
Maheep Kapoor and Bhavna Pandey add their ‘fabulous’ touch to Nature’s Basket campaign
Marketing
Former Ola executive Sidharth Shakdher joins Paytm as Business Head
Shakdher, whose career spans over 25 years with stints at major companies like Ola, Disney+ Hotstar, Samsung, and Amazon, is set to work closely with Vijay Shekhar Sharma, the founder and CEO of Paytm
“Aaj Chiku ka birthday hai”: A look at Virat Kohli’s brand collaborations as he hits 36
Deepak Lamba joins Fashion Entrepreneur Fund as CEO
Television
I&B Ministry asks Wikipedia why it should not be treated as publisher instead of intermediary
The Centre has written to Wikipedia noting numerous complaints of bias and inaccuracies in information provided by it, and asked why it should not be treated as a publisher instead of an intermediary
After muted festive adex, industry pins hope on the remaining quarter
PVR Inox teams up with Star Sports to bring live Premier League matches to theatres
Digital
ZEE5 now available on Cloud TV OS
LS Digital’s ‘CRAFT’ approach aims to elevate brand engagement across digital channels
HT Media reduces loss to Rs 6.33 crore in Q2FY25, revenue up 7.55%
Digital ad volume up 28% this festive season; uptick in Print, Radio too
Radio
Radio City reports Rs 2 crore loss in Q2 FY2025
The company earned a profit of Rs 36.62 lakh in Q2 FY2024