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IPL 2025 set to begin on March 14
Nov 22, 2024 10:38 IST
1 Min read
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Sony bags exclusive media rights for ACC tournaments from 2024–2031
Nov 22, 2024 17:18 IST
2 Min read
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Short-form video platforms’ ad revenue hits $95-100 million mark in FY24
Nov 22, 2024 17:39 IST
4 Min read
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Bold Care launches BH.ai chatbot to empower men's wellness conversations
Nov 22, 2024 17:30 IST
2 Min read
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Swiggy announces ownership of Team Mumbai in the World Pickleball League
Nov 22, 2024 17:18 IST
2 Min read
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Yardley London relaunches its Talcum Powder range with actor Kalyani Priyadarshan
Nov 22, 2024 17:45 IST
1 Min read
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Aditya Birla Housing Finance's ad film celebrates the joy of homeownership
Nov 22, 2024 17:52 IST
1 Min read
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Advertising
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NPCI and TOI bring back RK Laxman’s ‘Common Man’ to promote digital payment safety
Nov 21, 2024 15:18 IST
4 Min read
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FCB India appoints Anupam Chauhan as EVP
Nov 21, 2024 12:29 IST
1 Min read
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Ad Craft
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Aditya Birla Housing Finance's ad film celebrates the joy of homeownership
The film goes beyond the traditional process of home loans, delving into the personal and emotional journey of finding and creating a home—where happiness, comfort, and security become a lived reality
Nov 22, 2024 17:52 IST
1 Min read
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Yardley London relaunches its Talcum Powder range with actor Kalyani Priyadarshan
Nov 22, 2024 17:45 IST
1 Min read
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Mary Kom & Son Khupneivar showcase ‘Taakat se Hoti Hai Tayyari Jeet Ki’ in Bournvita Ad
Nov 22, 2024 14:25 IST
2 Min read
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Sawai Padmanabh Singh of Jaipur unveils ‘Time Travel with The Leela’ series
Nov 22, 2024 10:01 IST
2 Min read
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Pidilite’s Roff infuses humour in ad to showcase the strength of ‘Magar Ki Jakad’
Nov 22, 2024 09:50 IST
1 Min read
Marketing
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Bold Care launches BH.ai chatbot to empower men's wellness conversations
Nov 22, 2024 17:30 IST
2 Min read
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Swiggy announces ownership of Team Mumbai in the World Pickleball League
Nov 22, 2024 17:18 IST
2 Min read
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Television
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IPL 2025 set to begin on March 14
Nov 22, 2024 10:38 IST
1 Min read
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ABP Ananda’s flagship event, ‘Sera Bangali’ celebrates two decades
Nov 21, 2024 17:25 IST
3 Min read
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Digital
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Moneycontrol’s print ad highlights record 10 crore monthly users
Nov 22, 2024 11:44 IST
1 Min read
IPL 2025 set to begin on March 14
Nov 22, 2024 10:38 IST
1 Min read
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Kapture CX launches voice bot to enhance customer experience in BFSI sector
Nov 22, 2024 10:13 IST
2 Min read
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TOI launches Wedding Times; offers highly contextual space for brands
Nov 15, 2024 15:17 IST
1 Min read
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TOI appoints Sanjay Nagpal as Chief Product & Technology Officer
Nov 05, 2024 17:08 IST
1 Min read
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After muted festive adex, industry pins hope on the remaining quarter
Nov 05, 2024 10:54 IST
3 Min read
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HT Media reduces loss to Rs 6.33 crore in Q2FY25, revenue up 7.55%
Oct 30, 2024 10:44 IST
2 Min read
Radio
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Club FM gave children the chance to don RJ hats on Children’s Day
On November 14, the junior RJs took over the airwaves alone, without the presence of senior RJs. They presented content and asked "Little Big Questions"—thought-provoking inquiries to both peers and elders
Nov 15, 2024 15:55 IST
2 Min read
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MIB extends application deadline for FM Phase III auction to December 9
Nov 12, 2024 09:28 IST
1 Min read
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FM Phase III: I&B ministry to extend application deadline, auction date
Nov 08, 2024 10:43 IST
2 Min read
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In-depth
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Reliance-Disney merger: The disruption beyond metrics
Nov 12, 2024 17:49 IST
3 Min read
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In-depth: Luxury for the masses? How premiumisation is shifting India’s consumer landscape
Nov 06, 2024 11:13 IST
10 Min read
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From Metro announcements to jingles: How audio ads are sneaking into our daily lives
Oct 24, 2024 09:31 IST
7 Min read
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In-depth: Do click-through rates deserve the hype they get in the digital marketing world?
Oct 18, 2024 11:39 IST
6 Min read
Interviews
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Havas India eyes to break into top 5 markets in 5 years: Peter Mears, Global CEO, Havas Media Network
Apr 29, 2024 13:37 IST
6 Min read
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Identify areas of wastage and investments to mitigate bottom-line challenges: Babita Baruah
Apr 16, 2024 16:24 IST
8 Min read
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Insights
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Short-form video platforms’ ad revenue hits $95-100 million mark in FY24
Currently, at $80-100 million and projected to reach $700-800 million by FY29, virtual tipping has gained traction on SFV platforms in the last 12 months, especially among audiences engaging in live-streaming
Nov 22, 2024 17:39 IST
4 Min read
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CMOs focus on media craft amid the rise of the algorithmic era
Nov 21, 2024 12:24 IST
2 Min read
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75% of advertisers plan to revamp agency compensation models by 2027: Report
Nov 20, 2024 10:38 IST
4 Min read
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Gen X and millennials show greater willingness to embrace agentic AI: Salesforce report
Nov 20, 2024 10:23 IST
2 Min read
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