Marketing

Baroda BNP Paribas Mutual Fund onboards Yogesh Apte as Head of Digital Business

Honda introduces new unified product marks and emblem for motorcycles

AI is a force multiplier, says Coca-Cola’s Pratik Thakar amid holiday-ad backlash

Amazon accuses Perplexity AI of unauthorised access through shopping tool

Paytm Q2 marketing spend down 42% on lower CAC; marketing services revenue at Rs 228 crore

Something changed this festive season, and it’s redefining how India advertises

Snap posts stronger quarter, inks $400 million deal with Perplexity AI

RCB up for sale: Diageo begins strategic review; decision by March 31, 2026

Rakshit Hargave to join Britannia after Birla Opus exit

MoEngage raises $100 million Series F to scale Merlin AI agents, accelerate North America expansion