Marketing
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- How association with colleges is amplifying ‘Don’t Wash, Don’t Clean’ message for #DNAFightsRape initiative
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- Levi’s names Deepika Padukone as its global brand ambassador
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- Aditya Birla Fashion and Retail partners with designer Tarun Tahiliani to enter men’s premium ethnic wear
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- Vi launches Pay Per View service model on Vi Movies and TV app, clubbed with deals from Hungama Digital
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- Licious appoints Simeran Bhasin as VP, Brands and New Ventures
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- Housejoy to offer at-home salon services in partnership with salon brand Naturals
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- Unacademy inks strategic partnership with Sachin Tendulkar to provide holistic learning for Unacademy learners
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- We will be very strong on TV and all screens, including OTT, says Vivek Srivatsa of Tata Motors
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- Mars Wrigley’s Yogesh Tewari joins RPSG Group as VP, Marketing for FMCG Division
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- Three reports, different numbers: What’s the right size of the Indian adex?
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- OLX Group appoints Gautam Thakar as Global CEO OLX Autos
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- ASCI’s draft guidelines will streamline influencer marketing space but more clarity required on several aspects, feels industry
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- ASCI drafts guidelines for influencer marketing on digital media
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- Vivek Gambhir joins boAt as CEO
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- Procter & Gamble India commits to achieve equal representation of female directors behind camera
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- Haldiram’s brings health foods company FutureLife to India, launches range of four products
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- Case study: How PicsArt helped Myntra elevate customer engagement during EORS 13
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- Adex to grow by 26% in 2021 to reach 2019 levels, says Madison report
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- GroupM reveals 10 trends that will influence the Indian advertising industry
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- Ecommerce, FMCG to push adex growth in 2021 to almost 2019-levels: GroupM’s TYNY report
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- To The New eyes 5x growth in the next five years
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- Optimistic about revival of growth in 2021, auto industry to boost overall adex
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- Hill+Knowlton Strategies introduces its global specialism content + publishing strategy to its India operations
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- Volvo Car India appoints Jyoti Malhotra as Managing Director
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- Marc Llistosella named as new CEO and MD of Tata Motors Ltd
