Marketing
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- Car manufacturers line up new launches, expect to clock 30% of annual sales in festive season
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- Godrej enters men's grooming segment, eyes Rs 100 crore revenue
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- Retail players forcing e-commerce to invest more on traditional marketing, says Prachi Mohapatra of Fbb
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- Percept Activ elevates Sameer Sethi to Executive Vice-President
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- Patanjali launches five new product ranges under ‘Samarth Bharat, Swastha Bharat’ mission
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- Atul Chand, Arshad Siddiqui and Suman Varma launch ExpertBridge
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- To reach a wider audience, Nykaa gets Janhvi Kapoor as its new face
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- Ikea targeting 20% share in India's organised furniture market
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- Britannia @100: Parle congratulates with a sweet tweet, Britannia takes 16 days to respond
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- Cox & Kings appoints Anushka Sharma as first brand ambassador
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- Brands turn rainbow to celebrate gay rights victory
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- BrandZ: HDFC Bank retains top spot for fifth year, LIC enters at No. 2
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- Emami rejuvenates its Kesh King portfolio, ropes in Shilpa Shetty
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- Spykar Lifestyle elevates Sanjay Vakharia as the CEO
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- Lavie signs Anushka Sharma as brand ambassador
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- Vietnamese mobile phone maker Mobiistar goes BTL and digital-heavy
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- Vodafone-Idea merger completes; both brands to continue
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- Coca-Cola acquires Costa for $5.1 billion
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- PepsiCo’s Cheetos Ocean safari to comply with guidelines for advertising to children
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- Indulge in Foodpanda’s Crave Party
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- Exposure Media Marketing becomes Burda Media India
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- Syska eyes Rs 500 crore from wires and cables vertical in very first year
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- adidas consolidates global media business with MediaCom
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- IIFL strengthens marketing team with two key appointments
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- Sun Pharma launches Volini Maxx, ropes in Virat Kohli as brand ambassador
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