Marketing
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- We intend to increase our revenue to Rs 1,000 crore by FY 2021, says Modern Food’s Aseem Soni
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- Sangeeta Pendurkar resigns from Kellogg India as MD, India, South Asia
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- Sam Balsara comes on board of Blue Star
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- Kamlesh Kumar Sharma first Chief Communications Officer of Hindustan Coca-Cola Beverages
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- Vijay Parasuraman replaces Debabrata Mukherjee as Marketing Head of Coca-Cola India
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- E&Y report: How GST will impact ad spends across categories
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- Kids act as brand consultant, says Kantar’s report
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- Four Indian shortlists in WARC Awards’ Brand Purpose category
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- In-depth: When brands go for pot-shot advertising
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- In-depth: Influencer marketing — doing it right
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- Here is how Marico has customised its Set Wet range
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- Eight brands that need to re-invent themselves
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- Lava’s brand awareness is high, says CMO Sunil Raina
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- Google, Apple and Microsoft lead the BrandZ Top 100 most valuable global brands 2017
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- Vivo grabs sponsorship roster of 2018 and 2022 FIFA World Cup
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- Arré’s new vertical Arré Outdoors focuses on travel and adventure
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- triggerbridge is marketing, customer connect transformation consultant of Vikatan group
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- MTR spends Rs 40 crore on marketing its instant breakfast range
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- Aidem Ventures to handle revenue monetization of Incoda TV HD
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- MullenLowe Lintas Group elevates Ameer Ismail to President, GolinOpinion
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- A lot is in a name when it comes to naming your brand
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- Future Generali appoints Rakesh Wadhwa as CMO
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- Peter England gets a khadi twist
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- Zee Melt 2017 announces speakers for ‘Disruptive Marketing’
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- Parag Milk Foods expands footprint with new launches, ‘Slurp’ and ‘Avvatar’
