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Warc 100: Lessons from the world's best marketing campaigns
Warc 100: Lessons from the world's best marketing campaigns
Parle Products’ latest campaign weaves all brands under one corporate brand
Parle Products’ latest campaign weaves all brands under one corporate brand
Mr Deol, who said it’s not fair selling fairness? It’s marketing!
Mr Deol, who said it’s not fair selling fairness? It’s marketing!
Blis partners with moments marketing company TVTY
Blis partners with moments marketing company TVTY
Sanjay Tripathy bids adieu to HDFC Life
Sanjay Tripathy bids adieu to HDFC Life
Rooh Afza turns cool to target youth
Rooh Afza turns cool to target youth
FCB Interface brings Gulshan Singh on board
FCB Interface brings Gulshan Singh on board
Farhad Katgara moves out of Group M Dialogue Factory
Farhad Katgara moves out of Group M Dialogue Factory
Rediffusion Y&R’s Uttio Majumdar to join Exide as CMO
Rediffusion Y&R’s Uttio Majumdar to join Exide as CMO
SBI is instantly new, yet recognisable
SBI is instantly new, yet recognisable
Himanshu Saxena joins Edelman as Brand Lead for India
Himanshu Saxena joins Edelman as Brand Lead for India
Mirum acquires clients for marketing cloud
Mirum acquires clients for marketing cloud
We want to change the perception of McVitie’s being just a healthy biscuit to a tasty brand: Abhishek Sharma of pladis India
We want to change the perception of McVitie’s being just a healthy biscuit to a tasty brand: Abhishek Sharma of pladis India
Vodafone brings back the ZooZoos to celebrate a decade of IPL
Vodafone brings back the ZooZoos to celebrate a decade of IPL
News Update: Sporty Solutionz and Aidem Ventures set up Aidem Sporty
News Update: Sporty Solutionz and Aidem Ventures set up Aidem Sporty
Out of the box: Jealous 21 distributes free jeans in a two-day campaign
Out of the box: Jealous 21 distributes free jeans in a two-day campaign
Celebrity endorsements in mutual funds: What difference will SEBI order make?
Celebrity endorsements in mutual funds: What difference will SEBI order make?
Genesis Burson-Marsteller announces expansion in its public relations practices
Genesis Burson-Marsteller announces expansion in its public relations practices
Delhi High Court allows Intex to sell Aqua branded mobiles
Delhi High Court allows Intex to sell Aqua branded mobiles
Expereal announces partnership with Australia-based Believe Branding
Expereal announces partnership with Australia-based Believe Branding
Wizcraft promotes Sandeep Mehta as COO and National Head, Brand Activation
Wizcraft promotes Sandeep Mehta as COO and National Head, Brand Activation
Syska enters personal care products category; intends to spend around Rs 100 crore this year on marketing
Syska enters personal care products category; intends to spend around Rs 100 crore this year on marketing
Parle Agro unveils new brand identity for Appy
Parle Agro unveils new brand identity for Appy
Rasna pumps in Rs 30 cr to expand TG beyond children and mothers
Rasna pumps in Rs 30 cr to expand TG beyond children and mothers
Puma signs Virat Kohli as its global brand ambassador
Puma signs Virat Kohli as its global brand ambassador