Delhi Capitals team and Fixderma believe in use of #HarDinSunscreen

Delhi: Fixderma has joined forces with Delhi Capitals. As a part of this collab, the brand recently launched their #HarDinSunscreen campaign which aims to dispel common myths surrounding everyday sunscreen usage and build a daily skincare ritual around the same.

In their recent ad campaign with Delhi Capitals, Fixderma focuses on breaking misconceptions around sunscreens being occasion-specific and suitable for daily use. 

Through this campaign, the brand looks forward to debunk some myths around sunscreens by showcasing their product's features, such as non-sticky, lightweight, zero-white cast, and broad-spectrum sun protection.

"We are thrilled to launch our #HarDinSunscreen campaign in collaboration with Delhi Capitals' star players," said Shaily Mehrotra, CEO and Founder Fixderma. "By showcasing the versatility and efficacy of our sunscreen products, we aim to educate everyone about the importance of incorporating sun protection into their daily skincare routines.

With our hashtag ‘#HarDinSunscreen’ we aim to reiterate the importance of wearing sunscreen everyday, regardless of whether you plan to stay indoors or step out in the sun.”

The ad films feature Delhi Capitals players - Rishabh Pant, Mitchell Marsh, Kuldeep Yadav, and Axar Patel using Fixderma’s Shadow Sunscreen.

The ad film showcases Pant as the face of the brand, bringing home the idea of #HarDinSunscreen with Fixderma Shadow Sunscreen while stating that these sunscreens are formulated and trusted by experts.