Brahmins Sambar Powder dons cape as kitchen hero and resolves relationship friction

Delhi: Brahmins, a brand hailing from Kerala and part of Wipro Consumer Care and Lighting's Food portfolio, has unveiled its first television commercial.

The commercial aims to capture an emotional narrative set in a home kitchen. This new communication aims to position the brand as a facilitator that resolves frictions within relationships, showcasing how a wife, striving to balance work and passion while managing her home, still provides her family with the trusted taste of Brahmins Sambar, ultimately bringing them closer together.

The storyline features a relatable scenario of a young couple navigating through the daily nuances of life, with Brahmins Sambar Powder playing a pivotal role in resolving a lighthearted argument. The fusion music and visuals showcase the preparation of Brahmins Sambar and the various ingredients that it is made with.

At the launch of the TVC, Anil Chugh, President at Wipro Food Business, said, "For over three decades, “Brahmins” has remained the go-to choice for Sambar Masala, and this TVC stands as a testament to that enduring dedication. It emphasizes our commitment to delivering the quality and authenticity that today's new-age women, particularly millennial mothers, seek in their cooking endeavors. Understanding the modern millennial mom's desire to balance work, passion, home life, and culinary excellence, Brahmins continues to provide the trusted taste they rely on, ensuring that every meal prepared is delicious and tasty."

Sreenath Vishnu, a member of the founding family at Brahmins, said, "Brahmins is a brand with a rich legacy that has always been committed to delivering pure flavors of high quality. Our commitment to these values has only been strengthened further after becoming a part of Wipro Consumer Care and Lighting. The current TVC showcases a young family sitting at the dining table highlighting the importance of good food and how it can instantly uplift the mood!”

Venugopal R Nair, Creative Director, Maitri Advertising Works , said, “The film plays on a relatable situation - a father focused on work, ignoring family events, leaving his wife in a huff. What makes it work is the real insight that good food can instantly change the mood at home.”

The TVC has been conceptualised by Maitri Advertising Works and directed by Rajiv Menon. Production for the same has been done by Rajiv Menon Productions.