BajajCapital partners with WebEngage to enhance its approach to customer engagement

BajajCapital and WebEngage have entered into a strategic partnership, in a bid to enhance its approach to customer engagement.

The collaboration marks BajajCapital's commitment to prioritising meaningful and positive customer experiences at scale within the BFSI industry, as per the company statement.

This strategic alliance aims to bring about substantial improvements and innovation in how the company interacts with its customers, emphasising a more customer-centric approach.

Aabhinna Suresh Khare, Chief Digital and Marketing Officer, BajajCapital, said, “This collaboration with WebEngage underscores BajajCapital’s client-centric approach that aims to aid them with the necessary resilience to navigate today’s intricate business landscape”. 

Khare added, Our Digital Transformation journey, spanning four years, has navigated the evolving digital landscape, adapting and innovating to meet the ever-changing demands of the financial services industry. This transformative period has witnessed BajajCapital simplifying the intersection of physical and digital realms, creating a seamless "phygital" experience for its clients. At this juncture, our collaboration marks the next logical step in this journey of further simplifying client experiences; it is not just a convergence of technologies, but a representation of thoughtful integration of insights and experiences aimed at delivering personalized and genuine value to our customers.”

Avlesh Singh, Co-founder and CEO, WebEngage, said, “In recent years, the BFSI sector has been in the throes of a digital transformation that has resulted in a pivotal shift among legacy institutions to cater to the evolving needs of existing and prospective customers. Under such conditions, understanding the customer's needs whilst maintaining their trust becomes paramount. With BajajCapital at the cusp of the next phase of their digital transformation journey, we are excited to partner with them as enablers. Our goal is to collaboratively curate and implement compelling data-backed customer engagement strategies, streamline complex processes, and deliver enhanced, personalised campaigns”.

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