Sony Entertainment Television has become the first television channel and the fourth entity to globally reach 100 million subscribers on YouTube.
From hosting the biggest reality game show with Kaun Banega Crorepati to offering Kapil Sharmaâs rib tickling comedy and making India groove to some hypnotic dance moves in Super Dancer, Sony Entertainment Television has headlined the category with diverse genres and formats. The channel has also spearheaded inspiring stories of women empowerment with shows like Ladies Special, Patiala Babes coupled with airing Indiaâs longest-running crime shows CID and Crime Patrol that catered to the generation of audiences.
In 2009, the channel achieved its first 1,000 subscribers followed by 10 million in 2017, 50 million in 2019 and 100 million now. Since 2019, Sony Entertainment Televisionâs YouTube channel has been registering an average of two million subscribers every month making it the biggest subscribers base for a broadcast brand. Sony Entertainment Televisionâs YouTube channel has reached over 278 million unique viewers globally in the last 90 days and registered more than half a billion (over lifetime) likes, shares, and comments for its engaging content.
Manish Aggarwal, Head, Growth and Monetisation, Digital Business, Sony Pictures Networks, said, âWe are delighted to hit the 100 million subscription mark on YouTube as the first broadcaster globally. This milestone is a testimony that Sony Entertainment Televisionâs content performs exceedingly well across all three platforms â Sony Entertainment Television, SonyLIV and YouTube. This trans platform content success helps us create a robust content pipeline that brings quality, variety and novelty.â
Satya Raghavan, Director, Content Partnerships, YouTube, commented, âWe're very excited to see Sony Entertainment Television achieve the 100 million subscriber milestone on YouTube. Their popularity is testimony to the fact that quality television content can have longevity on YouTube and foster loyal and vibrant communities. Their shows on YouTube are reaching new and diverse audiences every day and we are happy to see the Sony franchise grow across all screens simultaneously.â