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Sideways Consulting is the creative partner of Chakote

The agency will build a strong positioning for the mother brand Chakote, which will translate into creative expressions across communications, packaging and retail interventions

Sideways Consulting LLP has bagged the creative mandate of Chakote (Ganesh Bakery Nandani Pvt. Ltd.). Sideways will partner in this journey and build a strong positioning for the mother brand Chakote, which will translate into creative expressions across communications, packaging and retail interventions.

Annasaheb Chakote, Chairman, Chakote Group, said, “We are happy to have Sideways as our creative partner. We believe that Sideways will develop and deliver our unique positioning, strategy and creative approach we were looking for, and they will do it in a timely and professional manner. They have the marketing brains that will keep our image fresh, exciting and unique for coming years. Thank you for a favourable first year in business together, and we look forward to many more.”

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Abhijit Avasthi, Co-founder, Sideways, said, "Right from inception, one of the ambitions of Sideways has been to partner outstanding regional brands and help them get to the next level. I find the approach and the trust reposed in an agency by such players truly inspiring and energizing. They have great vision and drive to go national. After having sampled their phenomenal products and visiting the manufacturing facilities, I have no doubt that Chakote will soon become one of India's most loved food brands."

Chakote Group is a known name in the Kolhapur region with a wide range of products across bakery and namkeen segments. They have two manufacturing units in Nandani and Latur. A new fully automated greenfield unit is being set up at Nandani, which will set them up to steadily supply 200+ SKUs, including some new categories. Chakote now wishes to expand brand love into newer regions as a strong consumer-facing brand.

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