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Shraddha Kapoor to endorse Jaipur-based premium home furnishings brand ‘Bella Casa’

Kapoor will co-create and endorse Bella Casa's new collection ‘Shades of Shraddha’ across all Indian markets. This alliance will also entitle the actor to a part of the company's equity, and ensure a deeper involvement for the growth of both brands

Bollywood actor Shraddha Kapoor has come on board as brand ambassador to actively endorse Jaipur-based premium home furnishings brand Bella Casa. Kapoor is the latest Bollywood celebrity to champion Bella Casa’s success and partner with the native and popular homegrown furnishings brand.

As part of this unique partnership, Kapoor will co-create and endorse Bella Casa's new collection ‘Shades of Shraddha’ across all Indian markets. This alliance will entitle the actor to a part of the company's equity, and ensure a deeper involvement for the growth of both brands.

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Kapoor shares Bella Casa’s design sensibilities and quality promise, recognising it as a powerful and ambitious challenger premium brand that duly fulfils the most important need of people today — sound sleep.

Saurav Gupta with Shraddha Kapoor

Saurav Gupta, CEO, Bella Casa, said, “Bella Casa envisions becoming one of the most admired and successful fashion companies in India. We are very pleased to associate with Shraddha Kapoor and trust that this investment will catalyse our process of expanding to different parts of the country as well as introduce newer product lines. We look forward to a long-standing alliance with her and strongly believe that it will substantiate the brand philosophy we have.”

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“To support the growth of the country, we must advance more opportunities towards the development of worthwhile home-grown brands such as Bella Casa. I share the brand’s core beliefs and am proud to back an honourable brand that is steeped in such history. Bella Casa may have had humble beginnings, but their commitment and hard work has made them one of the best home fashion challenger brands in India. Their quality and designs wooed me, and I am keen to co-develop a new line with them for Indian and international markets,” Kapoor said.

Bella Casa began its journey as a bootstrapped start-up in the consumer brand space. Bella Casa Fashion & Retail Ltd. (BCFRL) has worked hard to become a leading manufacturer and distributor of chic home textile products in India.

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