Infectious Advertising, an integrated independent agency, has roped in Nitin Sharma as its Vice-President, Business. In his last stint, Sharma was Director, Marketing Strategy for UAE Exchange based in Dubai.
At Infectious, Sharma will be responsible for leading important businesses for the agency. He will work closely with Nisha Singhania to not only consolidate existing businesses but also look at organic plus new business growth.
Sharma has close to two decades of work experience spanning across advertising and marketing and has managed brands across the entire spectrum of categories for agencies like Ambience, O&M, DDB Mudra and Leo Burnett.
Nisha Singhania and Ramanuj Shastry, Founding Partners, Infectious Advertising, said, âNitin brings with him an experience of working on big brands across markets. We look forward to having him on board as we have a shared vision for the agency. We are sure Nitin will help in taking Infectious to the next level.â
Sharma said, âTodayâs complex and dynamic marketing landscape demands a truly integrated, multi-dimensional approach to fully leverage the opportunities businesses have or solve for the problems they face. I am delighted to be a part of the Infectious family. Our purpose here is not about creating fancy ads, but explore the unique calibrations of communication, technology and data to shape consumer behaviour and move businesses.â
Some of the key clients handled by Sharma in the past include McDonald's,Â Johnnie Walker,Â HDFC Life),Â Bajaj Electricals,Â The Indian Express,Â The Indian National Congress,Â Godfrey Philips India,Â Philips,Â Dabur,Â Tata Press Yellow Pages,Â Kamasutra,Â Elf Lubricants, among others.Â