The India Chapter of the International Advertising Association (IAA) presented its first-ever IndIAA Regional Awards (Telugu) in Hyderabad on May 11.
S SivaKumar, Group Head, Agri and IT Business, ITC Limited, was the jury chair this year. He said, “The idea of a regional language awards is excellent. The judging was done with meaningful discussion and the best work has been awarded.”
Srinivasan Swamy, Senior Vice-President, IAA Global and Chairman, IndIAA Regional Awards, said “I congratulate all the winners. I am happy that the regional awards are off to a flying start. The participation was heartening and the judging was impeccable. We have maintained the high standards that the national IndiAA awards are known for.”
Ramesh Narayan, President, IAA India Chapter, said, “The IndIAA Regional Awards are an idea whose time has come. The Telugu Awards have been received very well. In its first year, this is very good news. Look out for the Marathi awards next.”
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Regional IndIAA Awards 2018 – Winners
(Campaigns in English and/or Telugu)- Regional
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Sr. No.
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Category
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1
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Banking and Finance
Kapil chit funds-Kapil chit funds ad film
Client : Kapil Chit Funds
Creative Agency: Sricharana Communications
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2
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Building Material
Bharathi Cement-Full Guarantee
Client : Bharati Cement
Creative Agency: Sunny Side Up
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3
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Consumer Electronics
MintE Mobiles-Launch of MintE open box mobiles
Client : MintE Mobiles
Creative Agency: Tad Global/ Art Dept
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4
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Real Estate
Aparna Gated Communities-The paper plane
Client: Aparna Constructions And Estates Pvt. Ltd.
Creative Agency: R K Swamy BBDO, Hyderabad
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5
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Services -(joint winners in this category)
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(i)
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Gati-Out of the Box
Client: Gati Limited
Creative Agency: Rabbit Digital Branding Solutions.
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(ii)
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Driverz-Leave The Driving Tension
Client : Driverz
Creative Agency: Janrise Advertising
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6
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Food & Beverages
Freedom Refined Sunflower Oil (GEF India)-Gulab Jamun (I Love Freedom) & Wedding Anniversary
Client : Gemini Edibles & Fats India Private Limited (GEF India)
Creative Agency: RK Swamy BBDO Private Ltd, Hyderabad
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7
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Government
Andhra Pradesh Industries Department-Sunrise Andhra Pradesh Investment Meet 2017
Client : Andhra Pradesh Industries Department
Creative Agency: J Walter Thompson, Hyderabad
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8
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Retail
Centro-Dassera Campaign
Client : Centro
Creative Agency: Tad Global/ Art Dept
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9
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Travel & Tourism
Department of Tourism, Government of Telangana-Time Travel
Client : Department of Tourism, Government of Telangana
Creative Agency: Touch Stone Advertising
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10
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Gender Sensitive Advertising
Pure & Sure-Kanyakumari to Ladakh in 100 Hours
Client : Pure & Sure
Creative Agency: Adwit
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11
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Corporate
Janrise Advertising-Happy Mother’s Day
Client : Janrise
Creative Agency: Janrise
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Regional IndIAA Awards 2018 – Winners
(Campaigns in Telugu)- National
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Sr. No.
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Category
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1
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Auto Four Wheelers
Tata Motors-New Ace Xl / Tata-Tata Cce Mega Xl
Client : Tata Motors Limited
Creative Agency: Rediffusion Y&R, Mumbai
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2
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Auto Two Wheelers
Royal Enfield
Client : Royal Enfield
Creative Agency: Mediacom Communications, Delhi
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3
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Auto Others
Apollo Tyres- College Girl
Client : Apollo Tyre Pvt. Ltd.
Creative Agency: J Walter Thompson
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4
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Banking and Finance
ICICI Bank- smart keys
Client : ICICI BANK Ltd
Creative Agency: Ogilvy & Mather
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5
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Food & Beverages
Dabur Honey- Stay Fit, Feel Young
Client : Dabur
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6
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Home Care- (joint winners in this category)
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(i)
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Lizol-Mansoon New Pack
Client : Lizol (Reckitt Benckiser)
Creative Agency: MaCann, Havas
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(ii)
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Indigo Paints-Dirtproof & Waterproof Exterior Laminate
Client : Indigo Paints
Creative Agency: Chlorophyll, Mumbai
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7
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Entertainment and Media
Sony Max-Sachin A Billion Dreams Movie
Client : Sony
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8
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Personal Care
Colgate- Swarna Vedshakti Toothpaste
Client : Colgate India
Creative Agency: Red Fuse Communications
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9
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Retail
Lalitha Jewellery- Check & Buy
Client : Lalithaa Jewellery
Creative Agency: Nila Creative Junction
Alter Ego Communications, Chennai
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10
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Telecom And Technology
Airtel-MyPlanFamily
Client : Airtel
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11
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Pharma, Hygiene And Wellness
Moov- Sindhu Director
Client : Moov
Creative Agency: McCann– Delhi
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12
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Home Décor
Fevikwik Gel- Headstand / Khushiyon ke Chand Pal
Client : Pidilite Industries Ltd.
Creative Agency: Ogilvy & Mather
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