Vh1 Supersonic creates experience zones for brands and audience

VH1 Supersonic season 5 has created ‘experience zones’ that help brands interact with the audience in a much deeper and better way. The audience will be engaged and surprised in multiple ways as VH1 has planned many different activities, in association with various brands. Vh1 Supersonic runs from Feb 9 to 11 in Pune.

The festival will set up a #SuperFlea - the shopper’s paradise, with gourmet food and cute merchandise, coupled with comfortable and quirky chilling spots. Going #Artsonic, Vh1 Supersonic also partners with The Symbiosis Institute of Design to create installations all across the festival arena. The last phase of tickets sale commences January 10 onwards.

Vh1 Supersonic has experience zone including multiple games, and a beautiful beer garden setup. There will be special arrangements for the specially-abled in association with Enable Travel, from Volunteers to Elevated platforms and ramps.

Vh1 Supersonic also ensures extra special arrangements for the #SuperWomen, with women only bars equipped with Beauty Booth, encouraging new reforms with Pee-Buddy available and Special Women Safety Squad patrolling the festival grounds.

Post festival hours, festival goers will be treated to perfectly programed ‘After-Hours’, 10 pm onwards each day. The festival also introduces Happy Hours between 2pm and 04.30pm to give visitors all the more reason to keep the festive mood going.

Saugato Bhowmik

Saugato Bhowmik, Business Head, Integrated Network Solution and Consumer Products, said, “We aim to give the viewers a transformative festival vibe with a gamut of experiential activities along with music across the three days. And, this year, with the legendary Sean Paul on board we have brought together a dream line up of stellar artists from different genres, making it an unforgettable festival of the year.”

Nikhil Chinapa, Festival Curator - Vh1 Supersonic, said, “As our festival expands its horizons, I'm very pleased we've been able to include the Jamaican superstar and global pop phenomenon Paul in our list of headline artists. His inclusion at Vh1 Supersonic also underlines and cements Viacom18's vision of being a multi-genre musical experience. Our six headliners this year include two global DJ superstars, an iconic Rock band, and genre-defining Indie trio, a Dancehall and Reggaeton pop star and a Brass ensemble.”

The fifth edition of Vh1 Supersonic has signed up legendary Dancehall Rapper Sean Paul to be a part of the three day long music festival. The Grammy award winner, instrumental for multiple chart toppers like Rockabye, Cheap Thrills to name a few, the legendary Sean Paul will return to India with this festival.

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