MTV along with Musiconcepts launched the MTV India Music Summit 2017 with the launch of a unique anthem penned by Prasoon Joshi and performed live by Shankar Mahadevan. The summit will be held from October 27 to 29, 2017, at Fairmont in Jaipur.
The MTV India Music Summit is a congregation of music lovers and musicians under one marquee and the kind that straddles a rare variety of genres â from Hindustani and Carnatic classical to jazz, folk, devotional, electronica and more.
Founding partner of Musiconcepts Mala Sekhri said, âMusiconcepts is also proud to announce that Jeff Bhasker, the much celebrated, 5-time Grammy award winning songwriter, singer, multi- instrumentalist and record producer has confirmed his attendance at the Summit and will be giving the Keynote address on Day 3.â
âMusiconcepts is happy to associate with MTV on this important project. We are delighted that MTV has come forward as a partner and are supporting our efforts to create this much needed platform. We are equally overwhelmed with the support that we have received from our other partners who have all come out to support the cause of music,â said Ambika Srivastava, Founding Partner, Musiconcepts.
Raj Nayak, COO, Viacom18, said, âMTV has always been the vanguard for anything related to the promotion of good music in India. After all, this is the brand that introduced India to music television. With MTV India Music Summit, we are further reinforcing MTVâs connect with music by bringing together artists from diverse musical backgrounds together to celebrate music in all its glorious forms. I hope, music makers and music lovers from across the country recognize the importance of the MTV India Music Summit and become a part of it to actively engage in celebration our musical heritage.â
Ferzad Palia, Head, Youth, Music and English Entertainment, Viacom18, said, âMTV has always been associated with the best of music programming that India has ever seen. Now, with MTV India Music Summit, we are going a step further by bringing artists from across the country under one roof for a weekend filled with engaging musical sessions peppered with conversations around music.â
Prasoon Joshi, lyricist, poet, ad-man was approached by the organizers of the MTV India Music Summit to pen a unique anthem to reflect the ethos of the event. Speaking about the anthem, he said, âThe focus was on to highlight how this Summit is a confluence of ideas and influences and artists who bring their own unique touch to the art of music and make it their own. Itâs a meditation on the transcendental nature of music and the richness that it brings to our lives just with a few notes. It's that one magical note, the 'Saccha Sur' that every musician seeks. And what couldâve have been better than to have a genius artist like Shankar composing and lending his voice to this humble tribute to music. If this is how weâre kicking off the summit, one can only imagine the wonders that await us in Jaipur!â
Designed to dissolve the distance between the stage and the audience, where the energy of the music, musicians and music lovers becomes one, the Summit aims to create new sound and content, get artistes out of their comfortable templates, disrupt the existing myths surrounding genres and create platforms to showcase themselves the way the world hasnât seen or heard before.