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Titan’s Skinn has ‘Something special about it’

Conceptualised by Ogilvy Bangalore, the two ad films establish how situations sway to the protagonists' advantage because of some invisible traits, one among these being Skinn

Click on the Image to watch the TVC.

Skinn, a range of fine French perfumes from Titan Company Limited, has launched a campaign titled ‘There’s something about it’ with separate ads for both men and women’s variants.

In a market where deodorants offer more functional benefits, a perfume such as Skinn has the right to play in a higher ground, which is about using a fragrance to stand out in a crowd.

This campaign stems from a simple category insight. Unlike apparel brands, there's no logo to flaunt when it comes to a perfume. Perfumes are invisible and these new ads from Skinn create a story out of this very product truth.

The TVCs, through several instances, establish how situations sway to the protagonists' advantage, but it was not pinpointed what actually makes it happen. Every day, things just fall into place for them because of some invisible traits. One among these invisible strengths is Skinn.

Skinn’s range of Eau de Parfums is crafted by award-winning master perfumers, using the best quality ingredients and bottled in France. The fragrances are available in 1,350 outlets in the country, across the world of Titan, multi-brand lifestyle and accessories stores, online partners and authorised dealers.

Azazul Haque

Haque, Chief Creative Officer, Ogilvy Bangalore, said, “The brief was to celebrate the user of Skinn by Titan Perfumes. People who have something extremely charming about them. They are always the centre of attraction. They are liked and loved by all, followed on social media and at social gatherings. Skinn perfumes share these traits of those who use them. Its smell is charming and magical. It attracts. And it does blend in so beautifully and naturally with the personality of its wearer that one can't figure out whether it's the user or the smell of Skinn, that’s doing the trick.”

Speaking about the challenges in ideation and execution, Haque added, “The challenge was to break the clutter and create a memorable and charming piece of communication. So there is a certain creative exaggeration in the films. Both to create a sense of magical realism and to create something that's sticky and unforgettable.”

The TVCs:

Men's film:

Women's film:

Credits:

Agency: Ogilvy Bangalore

Chief Creative Officers: Azazul Haque, Mahesh Gharat

Executive Vice-President: Tithi Ghosh

Creative Team: Varun Katyal, Mahim Chaudhuri

Senior Vice-President (Planning): Sreenesh Bhat

Account Management: Sai Sunil, Meghna Joseph

Planning Director: Ashita Mehta

Agency Producer: Rajeib Baruah

Info@BestMediaInfo.com

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