SVF launches Hoichoi, one-stop digital content platform

SVF, Eastern India’s entertainment company, has announced the launch of Hoichoi, a one-stop digital content platform that is home to the largest collection of the best in Bengali entertainment.

Vishnu Mohta, Co-Founder, Hoichoi and Executive Director, SVF, said, “Hoichoi is the ultimate destination for Bengali entertainment, with something on offer for every Bengali – young or old, movie buff or music lover, student or working professional. We wish to connect with all of them, worldwide, on Hoichoi.”

Hoichoi’s original web series cuts across genres like thriller, drama, horror, romance, comedy, showcasing some of the best acting talent of the Indian entertainment industry, and created by the finest production houses and directorial talent.

Shrikant Mohta, Co-Founder, SVF & Hoichoi, said, “We have been entertaining audiences over the last 20 years as storytellers, creators and distributors of the best entertainment content across cinemas and television. With the world moving to mobile, we decided to diversify into digital content with Hoichoi and created exclusive content for the same. The creative freedom this space offers is unparalleled.”

Hoichoi, which means non-stop excitement, is being launched with a strong content portfolio of original web-series, over 500 Bengali movies and more than 1,000 Bengali songs for audio streaming to serve the entertainment needs of Bengali audiences globally.

Mahendra Soni, Co-Founder, SVF & Hoichoi, said, “We strongly believe in the mantra ‘Content is King’. With our extensive content library, we are sure our subscribers will be spoilt for choice. We plan to invest substantially to make some of the best and freshest premium content available on Hoichoi, to cater to Bengalis globally.”

Hoichoi, powered by ViewLift, the international content distribution platform and Amazon Web Services, world’s leading cloud computing solution provider, will enable subscribers to stream videos seamlessly. Rediffusion Y&R is the creative agency behind Hoichoi's visual identity and advertising campaigns.

Some of the important features of the Hoichoi app are content library, ad-free seamless viewing experience, multi-device capability, download now, watch later, user interface, English subtitles, multiple payment options, including UPI, carrier billing coming soon, programmatic search engine, competitive subscription rates, coming soon are kids content and music streaming.

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