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Titan consolidates its OOH biz with Milestone Brandcom and Laqshya Media

The account was awarded following a multi-agency pitch, to handle the entire range of brands including jewellery, opticals, watches, fragrances and even helmets

Titan has consolidated its outdoor media business with two agencies – Milestone Brandcom and Laqshya Media Group. Titan, Tata Group’s largest consumer company, decided to consolidate its outdoor account following a multi-agency pitch.

Nabendu Bhattacharyya

Nabendu Bhattacharyya, CEO and Managing Director, Milestone Brandcom, said, “We are extremely happy and excited to partner with the Titan Group. Titan is one of the heritage brands of this country and we are honoured that they have chosen us to uphold their prestige and prominence in the OOH space. Titan is very active in the OOH space and we are only going to leverage it even further.”

Laqshya Media Group claims that it won the outdoor business account on the back of the recent successful campaigns with the client.

Atul Shrivastava, Group CEO, Laqshya Media Group, said, “We are excited at the prospect of partnering with Titan Group to comprehensively leverage OOH to engage with their consumers across brands. OOH promises a great brand engagement through innovative outdoor solutions and drive conversations around their brand promise. We hope to deliver value on back of our ability to mine data and research for them and create some iconic campaigns for them through this association. We look forward to serve them with best of our ability.”

Titan began in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. In 1994, Titan diversified into jewellery with Tanishq and subsequently into eyewear with Titan Eyeplus. The watch brands include Sonata, Fastrack, Xylys and Zoop. Tanishq and Mia are jewellery brands from the company while Titan Eye Plus is an eyewear brand. In 2013, Titan entered the fragrances segment with the brand SKINN and, later that year, it ventured into the helmet category under its brand Fastrack. Also, Titan announced recently (during the last quarter of 2016) about launching a series of affordable Smartwatches under its brands like Sonata and Fastrack soon.

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