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L&K Saatchi & Saatchi wins GKB Opticals creative duties

The Kolkata office of the agency will handle GKB Opticals’ portfolio of brands across mainline and digital marketing communications

Law & Kenneth Saatchi & Saatchi, Kolkata has been appointed by GKB Opticals to handle its integrated communications business following a multi-agency pitch. The agency will handle GKB Opticals’ portfolio of brands across mainline and digital marketing communications.

Naveen Mishra, VP, Marketing, GKB Opticals said, “It gives us immense pleasure in announcing our partnership with Law & Kenneth Saatchi & Saatchi to take forward our creative mandate in sync with GKB values. GKB is poised at the precipice of a very exciting stage of growth in new-age digital India. And we are confident that Law & Kenneth Saatchi & Saatchi will successfully deliver a clear vision for the brand on its journey ahead.”

Devraj Basu, Senior VP & GM, Law & Kenneth Saatchi & Saatchi said, “One of the biggest forerunners in the optical brands roster, GKB Opticals have shaped their growth around trust, goodwill and product innovation - values that we resonate with the most. And of course, the eye-wear/care market in India finds itself on the threshold of new ideas and disruptions. So we are really keen on doing some exciting work for the brand.”

Headquartered in Kolkata, GKB Opticals has over 70+ stores across India with plans of further expansion. They are a significant player in the eyewear retail business offering a range of international brands apart from their in-house collection like Lance Bremmer, Legacy and Inspira among others.

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