Hotstar and Republic TV announced a strategic partnership wherein Hotstar will open up its platform for a third party content provider for the first time.
Hotstar will also introduce News as a distinct category on the platform, adding to its current portfolio of TV Shows, Movies and Sports from around the world.
Announcing the partnership, Uday Shankar, Chairman & CEO, Star India, said, "We believe that young, digitally savvy Indians are deeply interested in understanding their country and the world they live in. We are deeply committed to making sure that we continuously widen Hotstar’s offering, and the launch of Republic TV on Hotstar fills a big gap in our portfolio."
Commenting on the partnership, Arnab Goswami, Editor-in-Chief and Founder, Republic TV, said, “Hotstar is a compelling destination for content cutting across genres and age groups. We are confident of breaking the digital barrier and believe this is the first step as news produced in India goes digital and then global. We believe the coming together of these two exciting brands and services will take news to the 90 million plus viewers on Hotstar every month. You can now catch Republic TV on the move and on demand.”
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