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Google associates with BBC Worldwide, reveals content for Google Earth re-launch

The joint venture will offer visitors a taste of world-renowned nature programming and storytelling experience

Google and BBC Worldwide announced their association to offer visitors to the new Google Earth a taste of world-renowned nature programming and storytelling, with a shared desire to explore a deeper connection with our planet.

BBC’s Natural Treasures will take users on a journey of discovery through over 30 locations across six of the world’s most incredible habitats -- islands, deserts, grasslands, mountains, cities and jungles. Natural Treasures sits within the new Voyager feature of Google Earth which was launched on April 19.

The BBC’s storytelling will enable users to explore through specially curated journeys of filmed insights from the BBC’s wildlife producers, stunning imagery and clips from award-winning archive series, including Life Story, Africa, Planet Earth II and more.

Following their visit to Natural Treasures, users can discover more about the habitats and awe-inspiring content about the natural world at www.bbcearth.com, where the British broadcaster’s factual umbrella brand BBC Earth can be found.

Alongside Natural Treasures in Voyager are five video collections from the BBC’s BAFTA-nominated app ‘The story of life’ featuring Sir David Attenborough’s clips. For example, ‘Beautiful birds-of-paradise’ and ‘The big five beasts of Africa’. For more, audiences can download the free app which features the digital release of Sir David Attenborough’s renowned work.

Jackie Lee-Joe, Chief Marketing Officer, BBC Worldwide, said, “We’re delighted to be strengthening our decade-long partnership with Google by pursuing a common goal to bring audiences everywhere even closer to our incredible planet. Through this partnership, we’re leveraging BBC Worldwide iconic brand and content to deliver audiences a new way to experience the natural world. The BBC has been capturing and sharing the natural world for over 60 years, and now we’re further innovating how we tell these stories -- we can’t wait for audiences to explore further.”

In India, BBC Earth nature content is available on Sony BBC Earth, a premium factual entertainment channel recently launched.

Sony BBC Earth, a MSM Worldwide factual media, is a joint venture between Sony Pictures Networks India (SPN) and BBC Worldwide. The channel promises to make the viewers ‘Feel Alive’ through its offering of mind blowing visuals, never-seen-before content, and positive insightful storytelling. The channel will bring premium factual content from BBC to over 500 million of SPN’s viewers across India, and will feature some of the world's foremost factual film-makers and extraordinary storytellers, naturalists and science journalists. The channel will air the ratings-buster, Planet Earth II, in June.

Elsewhere in Asia, the BBC Earth channel is available in Hong Kong, Indonesia, Malaysia, Mongolia, Myanmar, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. It is also available on BBC Player in Singapore and Malaysia.

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