Silicon Valley-based advertising and marketing technology (AMT) leader C1X (Class One Exchange) has roped in Gokul Rajaram as its advisor.
Rajaram is often addressed as the ‘The Godfather of Adsense’ due to his key role in the early success of one of Google’s most profitable products. After leaving Google in 2007, he founded (and sold) his own start-up, Chai Labs, an ad-product strategy at Facebook, and joined Square to help the San Francisco-based company revolutionise the world of commerce.
Mukundu Kumaran, Founder and CEO, C1X, said, “Super excited to have Gokul join C1X advisor board. This validates our vision and differentiation in the ad-tech and mar-tech eco-system. Gokul is Adsense ‘Godfather.’ His inputs and guidance will make our product offerings much stronger, and his in-depth knowledge in ad-tech will help us to create unique offering with much higher value creation. His connection will help us to expand globally and get us to a multi-billion dollar company much faster.”
On being on the advisory board, Rajaram said, “I’m very excited to help the C1X team build an impactful product and company that transforms the world of advertising. I love C1X’s mission to reduce waste and inefficiency from the entire advertising process. The integrated platform is a huge step towards that, and I’d like to constantly push C1X towards keeping the inspiring mission top of mind in every product and business decision.”
Prior to C1X, Rajaram was engineering lead at Square, a commerce company based in San Francisco, CA, that offers local businesses a full suite of hardware and software tools, including the Square credit card reader for iPhone, iPad and android devices, and Square Register, a full point-of-sale system.
Prior to Square, Rajaram was director of ads at Facebook. In that role, he drove the product road map and execution for Facebook’s advertising products, which account for the bulk of Facebook’s revenues. Rajaram was also management director for Google AdSense. He helped conceive and crystallise the product in early 2003, and played a key role in its launch and growth from 2003 onwards into a multibillion dollar product line.
C1X is an independent AMT which helps brands and their agencies find difficult-to-source audiences directly and transparently from leading premium publishers. Its data-driven digital advertising platform facilitates a friction-free marketplace for both publishers and advertisers with easy to execute direct connections, delivering industry-leading visibility and view ability. The C1X Platform offers an audience guarantee approach to provide buyers and sellers smooth participation in private marketplaces without having to rely on deal IDs.
Founded in 2014, C1X is a funded global corporation, headquartered in the Silicon Valley, with offices in New York, Dubai, Singapore, Tokyo, Mumbai, and New Delhi, and with development centres in San Jose, Chennai, and Bengaluru.