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Bates CHI wins Vuclip and Asian Cements creative accounts

The agency won the account in a multi-agency pitch and will take care of the accounts on a 360 degree platform

Akansha Mihir Mota | Mumbai | March 20, 2017

Bates CHI&PartnersBates CHI & Partners has won the creative accounts of mobile video-on-demand service company Vuclip, and Chandigarh-based cement manufacturing company Asian Cements,in multi-agency pitches. Industry sources confirmed the news to

Putting together both the accounts, the size of the two accounts is pegged at around Rs 4 crore per annum, according to industry sources.

The agency will take care of the television, digital, print and radio campaigns of both the brands.

Creative pitches for both the accounts were called towards the end of last year and the mandates were awarded recently to Bates CHI & Partners.

Asheesh Malhotra Asheesh Malhotra

Asheesh Malhotra, ?President, Bates CHI & Partners, without revealing details, confirmed the news. Asian Cements also confirmed the news to

Vuclip has subscribers in countries such as India, Indonesia, Malaysia, Thailand, Egypt and UAE. It offers a catalogue of more than one million titles, including Bollywood and Hollywood movies, TV shows, sports, news and music videos in 25 different languages, including English, Hindi, Tamil, Telegu, Indonesian, Bahasa, Arabic and Thai.

Asian Cements is a joint venture company with equity participation from ACC, the Indian cement giant, since 2010.The company has two cement grinding plants with aggregate capacity of 1.3 MTPA. The first plant was set up in 2006 and the second which is the larger one was commissioned in 2010.

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