Jaquar's new campaign film 'Rain' is a visual delight

Conceptualised by Enormous, the new ad film tries to redefine the experience of bathing

BestMediaInfo Bureau | Mumbai | December 14, 2016

Click on the Image to watch the TVC.

Jaquar has rolled out its new campaign film titled 'Rain' to re-create awareness about the brand among the premium audience. Created by Enormous, the film intends to redefine the experience of bathing and to highlight the name as a premium global bath brand.

Shot in Budapest and produced in Poland, the film revolves around the idea how a shower can help consumers relieve their day's stress. It starts with a man working on a laptop and slowly he realises that everything around him is melting away. The film then shifts to outdoors and here too everything, including cars, bus stops and pamphlets and posters are melting away. The audience is then taken to a man taking a shower and how all his worries of the day melt away.

Sandeep Shukla

“Connect brand Jaquar with consumers having global sensibilities and aspirations. We wanted an out-of-the-box idea which re-creates the magic of re-discovering bathing. We wanted to induce Jaquar bath spaces as an individual's personal sanctuary to wash away the stress of one's day-to-day life,” said Sandeep Shukla, Chief Marketing Officer, Jaquar.

Ashish Khazanchi

Commenting on the campaign, Ashish Khazanchi, Managing Partner, Enormous Brands, said, “The new age products from Jaquar elevate the mundane experience of bathing to a level never experienced before. We wanted to turn this functional benefit into an emotional benefit. The opportunity was the undifferentiated category clutter and the sameness of executions across brands. We found the fit in the Indian concept of 'shuddhi', when one takes a bath one sheds the remains of the day.”

Ajay Verma

“Jaquar as a brand has been a pioneer over the years. We wanted to set the brand apart from the category paradigm of 'Girl in the bathroom'. The idea was to pivot the brand around a relevant insight of 'shuddhi' and the execution was planned in a way that clearly sets up the brand right at the top -- One that re-defines the bathing experience,” said Ajay Verma, Managing Partner, Enormous.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/bmi/media/post_attachments/wp-content/uploads/2016/12/Jaquar.jpg

Credits:

Client: Jaquar

Agency: Enormous Brands

Core Team

Managing Partners: Ashish Khazanchi, Ajay Verma

Art Director: G Vighnesh

Planning Director: Poonam Raichura

Production House: Deja Vu

Directors: Anders Forsman and Ashish Khazanchi

Executive Producers: Pria Mundra and Manasvi Gosalia

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