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Edelman Edge to help companies market better

Edelman Edge provides a science-based framework to easily adapt multi-market campaigns to local market conditions

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BestMediaInfo Bureau
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Edelman Edge to help companies market better

Edelman Edge to help companies market better

Edelman Edge provides a science-based framework to easily adapt multi-market campaigns to local market conditions

BestMediaInfo Bureau | Mumbai | June 8, 2016

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Edelman launched Edelman Edge, which is the first global campaigning methodology designed to provide a comprehensive, objective analysis of the communications environment anywhere in the world.

Edelman Edge will help companies understand not only the key communications and advocacy attributes of each market, but will also provide a science-based, consistent explanation of 'why' the market's campaigning environment is the way it is.

Stephanie Lvovich Stephanie Lvovich

Stephanie Lvovich, global chair of public affairs at Edelman, said, “Public affairs and issue campaigning are in the middle of an important revolution and at Edelman we are seeking to lead innovation in global issue campaigning.  As a discipline, public affairs were built on local expertise and knowledge and these continue to be important factors in success today. However, as clients' global footprints have expanded, they often don't have the expertise or communications staff on the ground where they operate. Today, issues spread across borders so quickly, creating an additional need for a framework to manage the same issue across multiple geographies.”

Edelman Edge provides a science-based framework to easily adapt multi-market campaigns to local market conditions. Using a proprietary market research model, Edelman Edge helps companies and governments to understand and better leverage the key drivers that shape issue-centric campaigning based on a consistent analysis of the structural and environmental factors as well as the latest social science.

Talking about the inception of Edelman Edge, Lvovich said, “We created Edelman Edge to provide an additional layer of insights to inform campaign strategy – it is a completely unique prism through which to understand the communications and advocacy environment around the world.  The Edge gives clients clear and actionable guidance on how to effectively localise global campaigns and identify synergies in execution through a more intelligent hub and spokes model,” Lvovich said. “It is particularly relevant for clients who have a global, regional or multi-geography role or are managing issues across borders.”

One can visit the website at http://edge.edelman.com/.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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