Cannes Lions 2016: India comes back with 27 Lions in its bag
The tally: 1 Grand Prix, 3 Golds, 7 Silvers, 14 Bronze and 2 Glass Lions. India performed much better at Cannes Lions this year compared to last year's dismal 13 metals
BestMediaInfo Bureau | Mumbai | June 28, 2016
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India has done itself proud making a strong comeback at the 63rd Cannes Lions International Festival of Creativity which concluded on Saturday, June 25, 2015. Indian agencies secured 27 metals – a Grand Prix, 3 Golds, 7 Silvers, 14 Bronze and 2 Glass Lions – compared to a dismal 13 metals last year.
Pharma witnessed as many as seven wins, followed by three wins each in Design, Radio and Glass Lions. Glass Lions included a Grand Prix won by Mindshare Mumbai.
Medulla Communications bagged a whopping seven Lions in Healthcare Lions – 2 Gold, 2 Silver and 3 Bronze – for its campaigns in Pharma.
BBDO India's #ShareTheLoad campaign for P&G's Ariel Matic won as many as five Lions – 1 Glass Lion and 4 Bronze Lions.
Ogilvy & Mather's #EndAcid Sale campaign won a Glass Lion and a Film Gold Lion. Both the campaigns, #ShareTheLoad and #EndAcidSale, were among the most shortlisted campaigns from India across categories.
Agency-wise Indian tally:
| Agency |
Grand Prix |
Gold |
Silver |
Bronze |
Glass Lion |
Total |
| BBDO India |
|
|
|
4 |
1 |
5 |
| Contract Advertising |
|
|
|
1 |
|
1 |
| JWT |
|
|
1 |
1 |
|
2 |
| L&K Saatchi & Saatchi |
|
|
2 |
|
|
2 |
| Leo Burnett |
|
|
|
1 |
|
1 |
| McCann WorldGroup |
|
|
1 |
1 |
|
2 |
| Medulla Communications |
|
2 |
2 |
3 |
|
7 |
| Mindshare India |
1 |
|
|
|
|
1 |
| Ogilvy & Mather |
|
1 |
|
|
1 |
2 |
| PHD India |
|
|
|
1 |
|
1 |
| Publicis India |
|
|
|
1 |
|
1 |
| Rediffusion Y&R |
|
|
1 |
1 |
|
2 |
| Total |
1 |
3 |
7 |
14 |
2 |
27 |
India's performance at Cannes Lions since 2010:
| Metal |
2016 |
2015 |
2014 |
2013 |
2012 |
2011 |
2010 |
| Grand Prix |
1 |
1 |
Nil |
Nil |
Nil |
Nil |
Nil |
| Gold |
3 |
0 |
5 |
8 |
3 |
3 |
3 |
| Silver |
7 |
6 |
9 |
6 |
3 |
10 |
6 |
| Bronze |
14 |
5 |
13 |
20 |
8 |
10 |
8 |
| Glass Lions |
2 |
1 |
No such category |
No such category |
No such category |
No such category |
No such category |
| Total |
27 |
13 |
27 |
34 |
14 |
24 |
17 |
Details of Indian winners in 2016:
| Campaign |
Brand |
Agency |
Medal |
Category |
| Beauty Tips by Reshma |
Make Love Not Scars |
Ogilvy & Mather |
Gold |
Film |
| Ambuja Khali |
Ambuja Cement |
Publicis Ambience |
Bronze |
Film Craft |
| Dads #ShareTheLoad |
P&G |
BBDO India |
Bronze |
Film |
| Dads #ShareTheLoad |
P&G |
BBDO India |
Bronze |
Entertianment |
| Dipper Condoms |
Tata Motors |
Redifusion Y&R |
Silver |
Media |
| Lo Kar Lo Baat |
HUL |
PHD India |
Bronze |
Media |
| Dads #ShareTheLoad |
P&G |
BBDO India |
Bronze |
Cyber |
| The Dancing Letters |
Maharashtra Dyslexia Association |
McCann WorldGroup India |
Silver |
Design |
| The Dancing Letters |
Maharashtra Dyslexia Association |
McCann WorldGroup India |
Bronze |
Design |
| Blood Banking |
Red Cross Society |
JWT |
Silver |
Design |
| #ShareTheLoad |
P&G |
BBDO India |
Bronze |
Creative Effectiveness |
| Holiday packages for senior citizens |
Thomas Cook |
L&K Saatchi & Saatchi |
Silver |
Radio |
| Holiday packages for senior citizens |
Thomas Cook |
L&K Saatchi & Saatchi |
Silver |
Radio |
| Nokia Campaign |
Truecaller |
Contract Advertising |
Bronze |
Radio |
| Bajaj V |
Bajaj Automobiles |
Leo Burnett |
Bronze |
Promo and Activation |
| Night Kills Day |
Sleep Apnoea |
JWT |
Bronze |
Print and Publishing |
| 6 pack band |
HUL's Brookbond Red Label Tea |
Mindshare India |
Grand Prix |
Glass Lion |
| Beauty Tips by Reshma |
Make Love Not Scars |
Ogilvy & Mather |
- |
Glass Lion |
| #ShareTheLoad |
P&G |
BBDO India |
- |
Glass Lion |
| Dipper Condoms |
Tata Motors |
Redifusion Y&R |
Bronze |
Health & Wellness |
| Slums (Housing Colonies) For Worms |
Glaxosmithkline (Gsk) |
Medulla Communications Mumbai |
Bronze |
Pharma |
| Slums (Housing Colonies) For Worms |
Glaxosmithkline (Gsk) |
Medulla Communications Mumbai |
Silver |
Pharma |
| Last Words |
Indian Association Of Palliative Care (Iapc) |
Medulla Communications Mumbai |
Gold |
Pharma |
| Last Words |
Indian Association Of Palliative Care (Iapc) |
Medulla Communications Mumbai |
Silver |
Pharma |
| Last Words |
Indian Association Of Palliative Care (Iapc) |
Medulla Communications Mumbai |
Gold |
Pharma |
| Adhd Symptom Stamps |
Johnson & Johnson |
Medulla Communications Mumbai |
Bronze |
Pharma |
| Adhd Symptom Stamps |
Johnson & Johnson |
Medulla Communications Mumbai |
Bronze |
Pharma |
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