Sharif Rangnekar takes over as Chairman of Integral PR

The operations of the consultancy will now be shared and handled by its two presidents – Aseem Bhargava and Adhish Mehrotra

BestMediaInfo Bureau | Delhi | June 2, 2015

(L-R) Sharif Rangnekar, Aseem Bhargava and Adhish Mehrotra

As part of an exercise to deepen and broad-base its market strategy, Integral PR Services has made changes in its leadership structure. Sharif D Rangnekar, who was CEO of the firm, has now stepped into the role of Chairman. The operations of the consultancy will now be shared and handled by its two presidents – Aseem Bhargava and Adhish Mehrotra. These changes are effective June 1, 2015.

Together, the two presidents have over 40 years of experience in the fields of marketing and public relations. They will be supported by the recently set up National Advisory Team that includes leaders from different markets specialising in issues and crisis, digital, integration and media relations.

Rangnekar has been at the helm of the consultancy as its CEO for over 10 years and has been responsible for growing Integral PR from a relatively small agency into a consultancy of reckoning. The firm, under his leadership, became a partner of Public Relations Organisation International (PROI) in 2006. Rangnekar recently stepped down as President of PRCAI after being in charge for around four years.

Moving forward, Rangnekar will mentor, train and provide a strategic direction to the consultancy. He will also help build new services and be involved in special projects and existing alliances and partnerships. “We have significant depth and breadth in the agency and the time is ripe for some of our brilliant leaders to run the show and build our business from where it is and where it can be,” he said.

Bhargava has over 25 years of experience in corporate communications and the world of public relations. He has been with Integral PR since December 2013 and looks after operations while working in the area of issues and crisis, and media. Mehrotra joined the firm in 2011 and has built the integration business while leading significant wins for the agency. He has earlier worked in the spaces of sales and marketing besides public relations.

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