Big Magic launches new show 'Bal Gopal Kare Dhamaal'

The show explores the equation between the common man and God in a modern day setting and recreates the Arjun-Krishna chemistry as in Mahabharat

BestMediaInfo Bureau | Mumbai | December 3, 2014

Big Magic, positioned as the one-stop destination for humour, is all set to launch a new show 'Bal Gopal Kare Dhamaal' on December 22, at 8.30 PM. The show, which is pegged on the unique equation between a common man and God in modern settings, conveys the message that God dwells within us.

Big Magic has roped in veteran director Raman Kumar, known for shows such as 'Tara', 'Agnichakra' and 'Sansaar', for the creative flow. Big Productions will produce the show and renowned television actor Satyajit Sharma will play Sharmaji, the lead character. The younger avatar of Lord Krishna, Bal Gopal, will be played by Meet Mukhi.

'Bal Gopal Kare Dhamaal' is peppered with elements such as devotion, fantasy, relationships, celebrations and humour, to offer audiences an extremely entertaining and engaging watch. The show is targeted across age groups – kids, the channel believes, would love it for the character of Bal Gopal, while elders would love the endearing nature of Bal Gopal and find Sharmaji very relatable. Sharmaji's persona has been crafted to appeal to audiences, given that he is a small-town person who is a law abiding citizen and loves to do things the right way.

Sharmaji's otherwise normal and mundane life, which looks restricting, becomes humorous with the entry of the young and mischievous Bal Gopal in his life. Their chemistry is recreated on the lines of Arjun-Krishna's from Mahabharat, where Bal Gopal helps Sharmaji solve issues of life making it a comical and engrossing watch.

Uditanshu Mehta

Uditanshu Mehta, Creative Director, Big Magic, said, “We are always eager to offer interesting and unique content to our audiences. Backed with research and audience feedback, with an aim to bring forth clutter-breaking content in humour, 'Bal Gopal Kare Dhamaal' will highlight the unique relationship between God and a common man, without being preachy. Staying true to our tagline, 'Chatpata Har Pal', Bal Gopal will decode a multitude of issues through a friendly lens of satire and humour such that hilarity and rib-tickling laughter will ensue across age groups.”

The channel will promote the show on television across kids, music and news channels, along with social media marketing, high decibel radio promotions and extensive promotion through activation and branding.

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