Discovery Kids expands distribution to Airtel Digital TV

The recently launched channel will be available across analogue and DTH platforms

BestMediaInfo Bureau | Delhi | October 31, 2012

Discovery Kids, the new 24-hour channel offering the ideal combination of learning with entertainment, is now also available in India on Airtel Digital TV, the DTH service of Bharti Airtel. Airtel DTH customers can now let their children enjoy unlimited kids programmes on Discovery Kids on channel No. 363.

Discovery Kids has established a strong foothold in India which is evident from its availability across leading DTH platforms including Tata sky, Dish TV, Videocon DTH and now Airtel Digital TV.

Discovery Kids has planned a robust pipeline of pathbreaking programming that includes international and India themed series. Committed to offer a comprehensive viewing experience and cater to diverse demands of 370 million Indian kids, Discovery Kids' programming formats include highest-quality animation and engaging live action series under multiple genres such as adventure, mythology, nature, history and science.

Rahul Johri, Senior VP and General Manager - South Asia, Discovery Networks Asia-Pacific, said, “Promising entertainment embedded with learning, Discovery Kids has garnered tremendous response from all stakeholders. We will soon launch a range of global franchises and equally satisfying India based series. A reflection of the digitisation drive, Discovery Kids is uniquely placed to satisfy the demand for specialised content.”

Shashi Arora, CEO - DTH/Media, Bharti Airtel, said, “At Airtel, it's been our constant endeavour to enrich the life of our customers and enhance their overall TV viewing experience. In line with this, the launch of Discovery Kids on Airtel DTH is yet another addition to our growing portfolio of wider content offering. Customers can now enjoy the worldwide popular kids' programmes on Airtel.”

Rajesh Kaul, President, MSM Discovery, commented, “Discovery Kids has gained significant reach across DTH and analogue platforms since its launch. We are delighted with the addition of Discovery Kids to Airtel's bouquet of channel offerings. This gives variety to the consumers ensuring a fulfilling viewing experience.”

Discovery Kids programming slate features fun, enriching and entertaining programmes such as Papyrus, a story of a courageous boy and his magic word that defends the ancient Kingdom of Egypt. With Sally's intelligence and detective skills, no mystery or case is too hard to solve, with a dash of Bollywood flair in Sally Bollywood. Watch the neighbourhood explode in cricket mania with funny and quirky characters in Howzzattt. Meanwhile, The Legend of Enyo takes kids on a spectacular journey of fantasy, fun and wild adventure. Wild Kratts is an animated series that explores the coolest creatures from the oceans to the trees.

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