The campaign aims to create a unique and strong proposition for LG Brand shops& give consumers a unique opportunity to be a part of T20 World Cup
BestMediaInfo Bureau | Delhi | August 8, 2012
With T20 World Cup being round the corner, daily life will grind to a halt in cricket's spiritual home as fans from all walks of life settle down to watch sport's rivalries compete for the Cup. Adding more action to the extravagant event, LG India brings you T20 World Cup 20-20 Win Win marketing campaign from August 3 to September 16, 2012. 225 consumers will win tickets to Colombo to watch the T20 World Cup.
On this occasion L.K.GUPTA, VP, Marketing, LGEIL said, â€œWe have a long association being the Global Partners of ICC, promoting cricket among its billions of passionate followers. We are proud to be associated with this great sport and with ICC, to help grow the popularity of cricket and the pride associated with international Cricket at the highest level.Through the 20 20 win win campaign we will once again connect emotionally with our consumers by making them a part of this sport. We are spending close to 5 crore on this campaign which is being activated in more than 450 LG showrooms along with radio advertising in more than 50 cities. â€œ