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Fastrack ropes in Milestone Brandcom as OOH media AoR

Prior to this, the account was decentralised with multiple agencies at the regional level

BestMediaInfo Bureau | Delhi | June 29, 2012

Milestone Brandcom has been appointed as the media AoR (agency on record) for one of Titan's leading brands, Fastrack. The account will be handled out of the agency's Bangalore office. Milestone Brandcom won the account in a multi-agency pitch held in April 2012.

Fastrack is India's largest youth fashion brand of watches, sunglasses, bags, belts, wallets and laptop sleeves.

Prior to this development, the account was decentralised with multiple agencies at the regional level. This is the first time the brand has appointed a media agency at the national level.

Commenting on the win, Nabendu Bhattacharyya, Founder & Managing Director, Milestone Brandcom, said, “We are delighted to have Fastrack in our ever-growing brand portfolio. Our single objective of value proposition and on-ground demonstration of our capability made the difference .We would live up to client’s expectation as a true business partner and continuously raise the bar in our deliveries.”

Simeran Bhasin, Head - Marketing & Retail, Fastrack, said, "Milestone Brandcom brings a creative thought process into media planning required for targeting the audiences in the most impactful way. Fastrack being a brand for the youth needed a partner on board that would be young and passionate to understand the changing dynamics and move along at a swift pace. Milestone Brandcom perfectly fit this criterion. The agency on board would need to be involved with the brand and think beyond conventional outdoor campaigns. Having worked with Milestone on a few campaigns in the past, we are confident of their thought leadership and efficiency in executing campaigns."

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