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Image-based presentation with youthful style: Sifyfying Information, Communication and Entertainment

BestMediaInfo Bureau | Delhi | March 15, 2012

Sify Technologies Limited (NASDAQ Global Markets: SIFY), a leader in Managed Enterprise, Network and ICT Services in India, has unveiled the new look of its portal, The new sports an image-based presentation of content with a youthful style. This launch reflects Sify’s fresh focus on simplifying [Sifyfying] information, communication and entertainment for all its visitors while enriching the surfing experience with enhanced visual dynamism and interactivity.

The revamp process began with extensive one-on-one customer feedback on the user interface of and market research programs to understand user expectations, market perspective and changing browsing behaviour patterns. Thereafter, new homepage layouts were shared with a wide audience mix across key cities in India to study market acceptance and suggestions. The new homepage, born of these feedback processes, has a highly visual style of presentation of data. The spread of content on the homepage has been significantly increased. The new homepage is designed to make the discovery of content, and navigation within the content, easier. The focus is on simplifying [Sifyfying] the content and creating platforms for interaction with social media plug-ins.

Web radio has been introduced on the new homepage of Visitors can turn on or off the online radio while browsing the home page, with a click of the play button. This feature will add music and fun to the browsing experience for users.

Sify has also launched the ‘Sify News’ app for Windows 8 and this is one of 15 applications from across the globe to be featured in the News & Weather category in the Windows Store for Windows 8 Consumer Preview (the prerelease version of Windows 8). The ‘Sify News’ app created for Windows 8 can work on a variety of form factors, especially the new generation of touch devices.

Commenting on the new look, Natesh Mani, President – Commercial & Consumer Business, Sify Technologies, said, “In today’s fast-paced lifestyle, where multi-tasking is the order of the day, internet access and usage patterns are dramatically changing. There is information overload and a multiplicity of devices. Consumer attention and time are at a premium. The challenge and need of the hour is to be able to push out relevant information of potential interest to the user effectively. The new design and layout of is an intense effort in this direction. We are committed to our audience to offer the best of content, adopting state-of-the-art technology, in a simple yet relevant way. I call it a Sifyfying experience.”

“We are confident that the youthful style and colourful approach employed will appeal to our regular visitors as well as new audiences. We are particularly keen to reach out to the youth of India with this new avatar,” Mani added.

To launch this new look, Sify is currently running a pan-India campaign with a host of above-the-line, print and online marketing activities. A set of 3 television commercials will be aired in genre specific national channels starting from this week. The marketing campaign features the newly-coined tagline, “Sifyfy everything”, to amplify the message that information, communication and entertainment will be provided on in the most user-friendly manner.

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