BSH Home Appliances India appoints Pinaki Gupta as Head, Brand Marketing

Delhi: BSH Home Appliances, a subsidiary of BSH Hausgeräte GmbH, has appointed Pinaki Gupta as the Head Brand Marketing. 

In his new capacity at BSH Home Appliances, Gupta will lead the charge in crafting brand strategies for the brands Bosch, Siemens, and Gaggenau, all housed under the BSH umbrella. His role includes bolstering BSH's presence in the home appliances market in India, amplifying the brands' share of voice, and elevating their brand image.

Before joining BSH Home Appliances, Gupta held key positions in organisations including Kansai Nerolac Paints, Mahindra & Mahindra, Lifestyle International, Arvind, and Nilkamal. 

His most recent role at Nilkamal saw him at the helm of preparing and executing strategic roadmaps for the brand across a portfolio of product offerings. He spearheaded the repositioning of the Nilkamal brand and designed a new brand architecture in alignment with the brand philosophy.

Commenting on his new role as the Head of Brand Marketing for BSH Home Appliances India, Gupta said,"I am delighted to join BSH Home Appliances, a globally renowned brand known for its innovation and high quality customer centric premium home appliances. I look forward to collaborating with the talented team and leveraging my experience to further elevate the legendary brands Bosch, Siemens, and Gaggenau.  Together, we will strive to enhance the brand experience for our customers and reinforce our position as leaders in the premium and luxury home appliances segment.”