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Prasar Bharati debuts OTT app ‘Waves’
Nov 20, 2024 19:51 IST
2 Min read
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Parle Agro spends Rs 278.38 crore on advertising in FY2024
Nov 21, 2024 08:07 IST
1 Min read
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Instagram empowers users with algorithm reset feature to clear digital footprints
Nov 21, 2024 07:57 IST
2 Min read
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75% of advertisers plan to revamp agency compensation models by 2027: Report
Nov 20, 2024 10:38 IST
4 Min read
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Havas Creative India bags creative AOR mandate for Eastman Auto & Power
Nov 20, 2024 11:21 IST
1 Min read
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Parle’s Hide & Seek Choco Chip Cookies get playful with ‘GIF it a Go!’ campaign
Nov 20, 2024 11:59 IST
2 Min read
Advertising
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Samsung India’s film ‘India Cheers Neeraj’ bags two Bronze awards at Clio Sports
The brand won two bronze awards – for Direction and Editing for its film. The prime focus behind Samsung India’s campaign was to support and empower Neeraj Chopra to strive for excellence at the games
Nov 21, 2024 08:17 IST
2 Min read
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Jaguar faces online backlash for 'Copy Nothing' ad campaign
Nov 21, 2024 07:38 IST
2 Min read
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International Men’s Day: The world of men has changed but why haven’t ads?
Nov 20, 2024 16:10 IST
12 Min read
Havas Creative India bags creative AOR mandate for Eastman Auto & Power
Nov 20, 2024 11:21 IST
1 Min read
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Ad Craft
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Haisha Paints’ ‘Mil kar karein kamaal’ campaign celebrate the spirit of Tamil Nadu
Nov 20, 2024 08:14 IST
1 Min read
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Colgate launches ads to promote its AI-enabled Oral Health Movement
Nov 19, 2024 13:46 IST
3 Min read
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Thums Up teams up with Allu Arjun for campaign ahead of Pushpa 2 launch
Nov 19, 2024 13:36 IST
2 Min read
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Marketing
Samsung India’s film ‘India Cheers Neeraj’ bags two Bronze awards at Clio Sports
The brand won two bronze awards – for Direction and Editing for its film. The prime focus behind Samsung India’s campaign was to support and empower Neeraj Chopra to strive for excellence at the games
Nov 21, 2024 08:17 IST
2 Min read
Parle Agro spends Rs 278.38 crore on advertising in FY2024
Nov 21, 2024 08:07 IST
1 Min read
Jaguar faces online backlash for 'Copy Nothing' ad campaign
Nov 21, 2024 07:38 IST
2 Min read
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/bmi/media/media_files/2024/11/20/GAjCgYEPG3ITC7rf51xp.jpg)
Television
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Prasar Bharati debuts OTT app ‘Waves’
All Doordarshan (DD) and Akashvani channels will be available on the app along with entertainment networks like B4U, 9X Media, and Sab Group, along with news channels such as India Today, News Nation, NDTV India, Republic, and ABP News
Nov 20, 2024 19:51 IST
2 Min read
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CNBC-TV18’s Global Leadership Summit highlights India’s economic growth and global opportunities
Nov 20, 2024 11:35 IST
7 Min read
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Race to IBDF president heats up as Disney Star, Viacom18 become JioStar
Nov 20, 2024 10:51 IST
2 Min read
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Digital
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Prasar Bharati debuts OTT app ‘Waves’
Nov 20, 2024 19:51 IST
2 Min read
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WhatsApp introduces free service messaging for businesses
Nov 20, 2024 15:03 IST
1 Min read
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Netcore Cloud expands partnership with Google Cloud to boost generative AI capabilities
Nov 20, 2024 11:23 IST
3 Min read
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TOI appoints Sanjay Nagpal as Chief Product & Technology Officer
Nov 05, 2024 17:08 IST
1 Min read
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After muted festive adex, industry pins hope on the remaining quarter
Nov 05, 2024 10:54 IST
3 Min read
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HT Media reduces loss to Rs 6.33 crore in Q2FY25, revenue up 7.55%
Oct 30, 2024 10:44 IST
2 Min read
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Digital ad volume up 28% this festive season; uptick in Print, Radio too
Oct 23, 2024 12:16 IST
2 Min read
Radio
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Club FM gave children the chance to don RJ hats on Children’s Day
On November 14, the junior RJs took over the airwaves alone, without the presence of senior RJs. They presented content and asked "Little Big Questions"—thought-provoking inquiries to both peers and elders
Nov 15, 2024 15:55 IST
2 Min read
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MIB extends application deadline for FM Phase III auction to December 9
Nov 12, 2024 09:28 IST
1 Min read
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FM Phase III: I&B ministry to extend application deadline, auction date
Nov 08, 2024 10:43 IST
2 Min read
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In-depth
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Reliance-Disney merger: The disruption beyond metrics
Nov 12, 2024 17:49 IST
3 Min read
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In-depth: Luxury for the masses? How premiumisation is shifting India’s consumer landscape
Nov 06, 2024 11:13 IST
10 Min read
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From Metro announcements to jingles: How audio ads are sneaking into our daily lives
Oct 24, 2024 09:31 IST
7 Min read
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In-depth: Do click-through rates deserve the hype they get in the digital marketing world?
Oct 18, 2024 11:39 IST
6 Min read
Interviews
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Havas India eyes to break into top 5 markets in 5 years: Peter Mears, Global CEO, Havas Media Network
Apr 29, 2024 13:37 IST
6 Min read
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Identify areas of wastage and investments to mitigate bottom-line challenges: Babita Baruah
Apr 16, 2024 16:24 IST
8 Min read
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Insights
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75% of advertisers plan to revamp agency compensation models by 2027: Report
According to the WFA and MediaSense report, advertisers are putting a greater focus on more accountable agency compensation, with 74% of respondents seeking to better align agency compensation to business performance
Nov 20, 2024 10:38 IST
4 Min read
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Gen X and millennials show greater willingness to embrace agentic AI: Salesforce report
Nov 20, 2024 10:23 IST
2 Min read
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Impact of advertising within premium streaming content
Nov 15, 2024 10:02 IST
3 Min read
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75% of online shoppers report spike in unplanned purchases over last six months: Study
Nov 14, 2024 17:47 IST
2 Min read
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Kids now play a bigger role in family purchase decisions: Kantar Kidscan
Nov 13, 2024 17:40 IST
2 Min read