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: Hotstar eyes record viewership for World Cup 2019; ropes in eight sponsors
In Digital

: Hotstar to blend ICC World Cup 2019 with Original series to expand subscriber base
In Digital

: TikTok teams up with Sony Music artist Aastha to create World Cup Anthem ‘Jeetega Saara India’
In Digital

: Uber partners with ICC for Men’s Cricket World Cup 2019
In Marketing

: Sony Pictures Networks India acquires exclusive archery broadcast rights for Indian sub-continent
In Television

: India’s OOH industry likely to defy earlier predictions, may grow at 15% this year
In OOH

: Oppo awards ICC World Cup campaign mandate to ITW Playworx
In Marketing

: Will further extension for new tariff order leave broadcast industry in the lurch?
In Television

: Godaddy partners with ICC, is official sponsor of the Men’s Cricket World Cup 2019
In Digital

: Out of home advertising to grow between 12-15% in 2019: Posterscope report
In OOH

: In-depth: Will new tariff regime, World Cup and IPL impact news channels during election season?
In In-depth

: Star Sports takes on stereotyping of women in cricket in new spot
In Advertising

: How Cheil and adidas engaged fans with ‘The Verbal Striker’ this FIFA World Cup
In Digital

: Let your heart beat for hockey, says Odisha govt in ad blitz
In Advertising

: Advertisers take OTT’s claims with a pinch of salt
In OTT

: Adidas, Posterscope India launch grand OOH campaign to celebrate 2018 FIFA World Cup
In OOH

: Innocean creates football music video for Kia Motors India
In Ad Craft

: DAN predicts 10.5% growth in ad spends in India
In Advertising

: Enjoy FIFA World Cup on the big screen with Cinépolis
In Television

: Coca Cola and Adidas are most recalled sponsors for FIFA World Cup 2018: Ipsos Survey
In Television

: BARC THiNK: Mid-week holidays garner higher viewership than long weekends
In Television

: SPN launches #MeriDoosriCountry campaign to unveil 2018 FIFA World Cup Russia
In Advertising

: Kia Motors India aims to be in top five within three years
In Marketing

: Kia Motors initiates India’s first Official Match Ball Carrier competition for 2018 FIFA World Cup
In Advertising

: adidas’ new campaign shows how football has caught imagination of young India
In Ad Craft

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