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Hotstar eyes record viewership for World Cup 2019; ropes in eight sponsors
In Digital
Hotstar to blend ICC World Cup 2019 with Original series to expand subscriber base
In Digital
TikTok teams up with Sony Music artist Aastha to create World Cup Anthem ‘Jeetega Saara India’
In Digital
Uber partners with ICC for Men’s Cricket World Cup 2019
Sony Pictures Networks India acquires exclusive archery broadcast rights for Indian sub-continent
India’s OOH industry likely to defy earlier predictions, may grow at 15% this year
Oppo awards ICC World Cup campaign mandate to ITW Playworx
Will further extension for new tariff order leave broadcast industry in the lurch?
Godaddy partners with ICC, is official sponsor of the Men’s Cricket World Cup 2019
In Digital
Out of home advertising to grow between 12-15% in 2019: Posterscope report
In-depth: Will new tariff regime, World Cup and IPL impact news channels during election season?
Star Sports takes on stereotyping of women in cricket in new spot
How Cheil and adidas engaged fans with ‘The Verbal Striker’ this FIFA World Cup
In Digital
Let your heart beat for hockey, says Odisha govt in ad blitz
Advertisers take OTT’s claims with a pinch of salt
Adidas, Posterscope India launch grand OOH campaign to celebrate 2018 FIFA World Cup
Innocean creates football music video for Kia Motors India
DAN predicts 10.5% growth in ad spends in India
Enjoy FIFA World Cup on the big screen with Cinépolis
Coca Cola and Adidas are most recalled sponsors for FIFA World Cup 2018: Ipsos Survey
BARC THiNK: Mid-week holidays garner higher viewership than long weekends
SPN launches #MeriDoosriCountry campaign to unveil 2018 FIFA World Cup Russia
Kia Motors India aims to be in top five within three years
Kia Motors initiates India’s first Official Match Ball Carrier competition for 2018 FIFA World Cup
adidas’ new campaign shows how football has caught imagination of young India