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Coca-Cola’s Powerade inspires women cricket players to dream big and train hard
WARC: Advertiser spend on sports sponsorship expected to rise 5.0% this year to reach $48.4bn worldwide
Airtel Cricket Bonanza contest back in a more engaging format during India-West Indies series
Good content, not tactics like landing-dual, win in the long run, says Kalli Purie of India Today Group, speaking on India Today TV’s leadership performance in Megacities
Good content, not cheap tricks of landing-dual, wins in the long run, says Kalli Purie of India Today Group
ICC World Cup 2019: How the final television viewership looks like
Star India shatters viewership records this cricket world cup but did it meet revenue targets?
Coca-Cola rides on cricket to engage with consumers, both online and offline
DSport to broadcast Round 2 Draw for Asian Qualifiers to FIFA World Cup Qatar 2022
How brands cashed in on Cricket World Cup frenzy by offering freebies
Star loses on premium spot buys as India exits World Cup
Bauli awards digital, creative media mandate to WATConsult; kick-starts campaign for its product, Spyroll
India-Pak World Cup match records 229 mn viewers in India
Coca-Cola India launches ‘Powerade’, marks entry into sports hydration category
How frequent rain in World Cup is affecting Star Sports' revenue
ICC World Cup unites brands with Indians, yet again
Dabur Red Paste connects healthy teeth and cricket in its #SabkoChabaJaayenge campaign
Ad rates for Sunday’s India-Pakistan World Cup match shatter all previous records
Ariel India triggers nostalgia with #2011dobara campaign, hopes to repeat magic of 2011 win
Wild Stone takes the witty route for the ICC World Cup
Anthems are the new tunes that brands are dancing on this World Cup
Partnering with ICC World Cup 2019, what’s in store for Uber?
American Tourister gets nation to sing for boys in blue, Mithali Raj leads the chorus
Twitter introduces product features, unique emojis, content partnerships for best of live cricket this #CWC19
In Digital
Decoding Star Sports' marketing strategy for ICC World Cup 2019