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Cautiously optimistic about the second half due to World Cup and upcoming festive season: Rohit Ohri
Zee Hindustan hosts ‘Ananya Samman’ award ceremony to felicitate experts from various fields
Vivo becomes official sponsor of FIFA World Cup Qatar 2022
Leo Burnett India recreates in-stadium experience of Kapil Dev’s 175-run innings from the ‘83 World Cup for Airtel
Byju’s announced as Official Sponsor of FIFA World Cup Qatar 2022
Boost addresses gender prejudice through release of ‘Boost: Game Stamina Ka’
Byju’s unveils #HallaMachaDe anthem ahead of Women’s Cricket World Cup to cheer for ‘Women in Blue’
Star Sports unveils #HamaraBlueBandhan campaign ahead of ICC Women’s World Cup 2022
Indian Women’s Cricket Team Captain Mithali Raj becomes brand ambassador for Jacob’s Creek
How much did sponsors’ ads build awareness during ICC Men’s T20 World Cup 2021
Zed Black launches campaign with brand ambassador MS Dhoni for T20 World Cup
Manyavar becomes official Indian Wear Partner of ICC Men’s T20 World Cup 2021
News18 India launches ‘Jeetega To India Hi’, a special programming on T20 World Cup
Zee News’ special programming for ICC Men's T20 World Cup
How brands are leveraging increased footfall in cinema halls on back of sporting events
CNN-News18 curates special programming for T20 World Cup 2021
Red FM launches World Cup campaign ‘Totka Chalao India Ko Jeetao’
In Radio
PVR Cinemas secure rights for live screening of ICC Men’s T20 World Cup 2021
Star Sports brings back ‘Mauka Mauka’ campaign ahead of India-Pakistan match in ICC Men’s T20 World Cup 2021
Bigg Boss vs cricket: What's the winning proposition for advertisers?
Star Sports and ICC launch ‘Live the Game’ anthem ahead of Men’s T20 World Cup
Disney+Hotstar’s ‘SiwaySRK’ campaign makes internet go crazy, leads to buzz over his OTT debut
GECs set to grow by 15-20% this festive season
In-depth: FMCG booster dose for India’s adex; sectoral ad spend to be 15% more than pre-Covid level
Festive adspends likely to be better than 2019’s pre-Covid festive levels, say experts