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Unlocking premium – 110+ mn affluent viewers makes World Cup on HD the elite choice for advertisers
Disney Star to pocket between Rs 2,000-2200 crore from ad revenue this World Cup: Elara
Disney+ Hotstar sets record concurrency of 2.8 crore viewers during any India match
FanCode secures exclusive digital rights for Rugby World Cup 2023
In Digital
Neeraj Chopra takes Yo–Yo Test in Limca Sportz' World Cup campaign
Mahindra & Mahindra to sponsor ICC Men’s Cricket World Cup 2023 on Disney Star
47% intend to watch 2023 World Cup on TV, 27% on digital: Axis My India
Thums Up campaign inspires fans to believe in India's journey to victory in upcoming World Cup
Disney+ Hotstar drops new promo offering Asia Cup, World Cup matches ‘free on mobile’
With impact properties, GECs remain optimistic despite challenges from cricketing events this festive season
Mastercard and ICC sign global partnership for Men’s Cricket World Cup 2023
ICC unveils mascot duo for Men’s ODI World Cup 2023
In-depth: Has incremental revenue from festive season reduced for creative agencies?
Maruti to spend more on upcoming cricket tournaments than IPL
In-depth: Marketers gear up to pay premium for high-impact properties this festive season
Ad spends during festive, sporting season to increase by 15% this year
Thums Up’s World Cup campaign leverages the passion of Indian cricket fans
Star Sports to broadcast FIFA Women's World Cup 2023
FanCode bags exclusive streaming rights for Hero Asian Champions Trophy 2023
In Digital
As Asia Cup, World Cup goes free on mobile, Hotstar plays on volume; slashes mobile ad rates
Coca-Cola teams up with ICC for Men’s Cricket World Cup 2023
Samsung TV partners with FIFA+ FAST channel ahead of Women’s World Cup 2023
JioCinema brings back ‘Jeeto Dhan Dhana Dhan’ contes with MRF as title sponsor
Shah Rukh Khan tells 'It Takes One Day' to achieve glory in ICC Men's Cricket World Cup 2023 campaign
DD Sports gets TV rights for FIFA Women's World Cup 2023