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BARC India releases ratings for the news genre after 17 months
Commentary: Why News channels must uphold sanctity of BARC viewership data
NBDA to review changes introduced by BARC after 3 months
Beginnen Media appoints Anooj Kapoor as Chief Content, Creative & Consumer Officer and Tushar Bansal as Chief Revenue Officer
MRUC onboards India Today Group CMO Vivek Malhotra as Additional Director
Zee Media’s news channels surge ahead on YouTube concurrent views on counting day
Launch of Times Now Navbharat and ET NOW Swadesh will fuel our growth by 20%, says MK Anand of Times Network
How much money did news channels make on Counting Day?
YME cluster’s new content slate expected to generate about a third of our existing revenue: Anshul Ailawadi of Viacom18
Republic TV runs Hindi feed to rig ratings on counting day; will BARC take note?
Disney+ Hotstar users consume sports and entertainment equally: Christine McCarthy, SVP & CFO, The Walt Disney Company
Exit polls: How news channels fared on YouTube live viewership
TV ad volumes post double-digit growth in 2021 over previous 2 years: BARC Think report
Vikram Chande joins Samsung Ads India as Head of Sales & Agency Development
DD India expands global reach by collaboration with global OTT platform Yupp TV
NDTV opts out from BARC data again, will the move backfire?
TV9 Network ropes in India Today’s Managing Editor Sandeep Unnithan to helm News9 Plus
In Digital
Unbundling sponsorship of women’s sports grew about 146% in 2021: Nielsen 2022 Global Sports Marketing Report
Star Sports unveils #HamaraBlueBandhan campaign ahead of ICC Women’s World Cup 2022
Inox ties up with ESFI to popularise esports through big-screen video gaming experience
Airtel RPD data may just give the direction, say top advertisers
OTT market to reach $13-15bn in 10 years; SVOD and AVOD to grow more than 2X by 2026
Airtel rolls out RPD with India TV as its first client; channel claims No. 1 position
TRAI to put an end to landing page resulting in dual LCN
India TV to launch its new look on February 18