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YouGov data reveals strong preference for celebrity-owned beauty brands among urban Indian consumers
Password sharing crackdown by Netflix, Disney+Hotstar to boost their bottom line, say industry players
70% of urban Indians prefer weekly or event-specific OTT subscription plans: YouGov survey
Times Network launches four news channels on Sling TV in US
58% Hotstar users to continue with subscription, 5% to switch in the absence of IPL and HBO content: Survey
Aisle launches new dating app for desi GenZ’s – ‘Jalebi’
In Digital
Traditional media has lower engagement among 24 and below age group: YouGov
Clovia's first TVC featuring Shraddha Kapoor showcases how happiness lies within
Nearly three in ten urban Indians are likely to change their cell phone brand: YouGov report
Taapsee Pannu features in new Nivea Deo roll-on TVC
Urban Indians are more likely than the rest of the world to prefer watching women’s sports over men’s: YouGov
Mirror Now launches print campaign as part of ‘Urban Lives Matter’ campaign
Two-thirds of IPL fans claim to have watched all matches this season on TV while a third caught the action online: YouGov
Millennial moms are ardent online shoppers & most discover new brands through social media: YouGov survey
Indian Twitter users are mostly happy with the platform’s acquisition by Elon Musk: YouGov
Mirror Now unveils new visual identity and programming line-up
Imbue Natural ropes in Lyxel&Flamingo as its Digital Marketing Partner
Maruti Suzuki tops YouGov’s Automotive & Mobility Rankings in India for 2nd consecutive year
Indian smartphone market paves way for recovery, 5G handsets volume contribution expected to cross 40% in 2022: GfK
Spinny launches campaign to capture its different offerings in used car industry
FreshToHome launches campaign to convince consumers to buy online
Thank you Lalit Modi for the Border-Gavaskar Trophy
HUL relaunches Horlicks Protein Plus, unveils TVC with new brand ambassador Akshay Kumar
Is the lockdown making nuclear families behave like joint families?
Kellogg’s launches ‘Breakfast Se Badhkar’ campaign to partner its consumers in their daily triumphs