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Search Results for
'traditional media'
Irrespective of increasing cost, cricket remains the biggest growth driver: Wavemaker India’s Shekhar Banerjee
In
Advertising
Traditional media has lower engagement among 24 and below age group: YouGov
In
Marketing
Rural India is reprioritising its purchase basket to manage impact of inflation: Kantar and GroupM Dialogue Factory’s report
In
Marketing
Uncle Delivery appoints Madison Media Alpha as its media agency on record
In
Advertising
Traditional media will continue to hold the lion's share in Indian M&E industry: Manisha Sharma of Viacom18
In
Television
Madison Media Ultra becomes media AOR for edu website 88Guru
In
Advertising
Can short-form videos become a good monetisation source for traditional media houses?
In
Digital
Madison Media Ultra bags the Media AOR of Jyothy Labs
In
Advertising
Traditional media to get lion’s share in ad spends for digital-first Truecaller
In
Marketing
Mindshare India’s business grows in East market on back of clients exploring marketing strategies beyond traditional media
In
Advertising
Wavemaker India bags media duties for Paragon
In
Advertising
Millennials and Gen Z believe brands have the power to create communities based on common interests and passions: Spotify’s Culture Next Report
In
Digital
NBF says its members abide by the new IT Rules, 2021
In
Digital
NBA urges govt to exclude digital news platforms of traditional media from IT Rules, 2021
In
Digital
New IT Rules for digital, social media platforms come into effect today; traditional media houses hope for exemption
In
Digital
News publishers welcome rules for online media, offer suggestions, says Prakash Javadekar
In
Digital
NBA asks Google for a fair share of ad revenues
In
Digital
Digital’s salience has grown but reach of traditional media is double: Sapna Arora of OLX
In
Digital
Print leads media credibility index at 62%, social media scores low at 32%: Ormax Media report
In
Print
Coca-Cola to soon start full-fledged advertising on traditional mediums
In
Marketing
Acceleration towards digital will affect traditional media spends, says Mark Read
In
Advertising
How OOH industry is reinventing itself to stay afloat amid the pandemic
In
OOH
WARC Global Ad Trends: The Alphabet and Facebook 'duopoly' is now worth more to advertisers than TV
In
Marketing
In-depth: Traditional media versus new-age disruptors: Who will win the long race in digital news publishing?
In
In-depth
Madison forecasts 5.1% growth for traditional media in 2020, overall adex to grow by 10.4%
In
Advertising
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