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Irrespective of increasing cost, cricket remains the biggest growth driver: Wavemaker India’s Shekhar Banerjee
Traditional media has lower engagement among 24 and below age group: YouGov
Rural India is reprioritising its purchase basket to manage impact of inflation: Kantar and GroupM Dialogue Factory’s report
Uncle Delivery appoints Madison Media Alpha as its media agency on record
Traditional media will continue to hold the lion's share in Indian M&E industry: Manisha Sharma of Viacom18
Madison Media Ultra becomes media AOR for edu website 88Guru
Can short-form videos become a good monetisation source for traditional media houses?
In Digital
Madison Media Ultra bags the Media AOR of Jyothy Labs
Traditional media to get lion’s share in ad spends for digital-first Truecaller
Mindshare India’s business grows in East market on back of clients exploring marketing strategies beyond traditional media
Wavemaker India bags media duties for Paragon
Millennials and Gen Z believe brands have the power to create communities based on common interests and passions: Spotify’s Culture Next Report
In Digital
NBF says its members abide by the new IT Rules, 2021
In Digital
NBA urges govt to exclude digital news platforms of traditional media from IT Rules, 2021
In Digital
New IT Rules for digital, social media platforms come into effect today; traditional media houses hope for exemption
In Digital
News publishers welcome rules for online media, offer suggestions, says Prakash Javadekar
In Digital
NBA asks Google for a fair share of ad revenues
In Digital
Digital’s salience has grown but reach of traditional media is double: Sapna Arora of OLX
In Digital
Print leads media credibility index at 62%, social media scores low at 32%: Ormax Media report
In Print
Coca-Cola to soon start full-fledged advertising on traditional mediums
Acceleration towards digital will affect traditional media spends, says Mark Read
How OOH industry is reinventing itself to stay afloat amid the pandemic
WARC Global Ad Trends: The Alphabet and Facebook 'duopoly' is now worth more to advertisers than TV
In-depth: Traditional media versus new-age disruptors: Who will win the long race in digital news publishing?
Madison forecasts 5.1% growth for traditional media in 2020, overall adex to grow by 10.4%