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Valvoline associates with SunRisers Hyderabad as a principal sponsor for IPL 2020
Disney+ Hotstar teams up with Airtel to offer Airtel customers high-quality entertainment
Coronavirus Outbreak: IPL’s fate hangs in balance as India suspends most visas
India Today Group to launch ‘Inspiration’ series featuring India’s sporting legends
In Digital
French accessory brand Ceriz ropes in Sara Ali Khan as brand ambassador
Bacardi to keep advertising budget digital-focused, to rope in influencers
Star Sports 1 Hindi sees a massive viewership growth, but can it sustain post-IPL?
Sponsorship of non-cricket leagues sees massive slump but cricket grows at 34%: ESP Properties Study
In-depth: How online fantasy sports is becoming a major business in India
Star India launches fifth regional sports channel Star Sport1 Bangla
Ola partners with JSW Sports, launches crowdfunding campaign for young athletes
Big ticket sports events give food ordering and delivery apps an extra push
Speedo India announces Parineeti Chopra as fitness ambassador
KKR-backed Emerald Media acquires significant minority stake in Global Sports Commerce
In Digital
Technology and non-live sports will change the face of Indian sports, says Vinit Karnik, ESP Properties
Star India launches Re.imagine Awards for ads aired during IPL 2018
Blis partners with moments marketing company TVTY
Dipstick: Why IPL remains unaffected by controversies
How Sony gained from a decade of IPL
SPN completes first phase of acquisition of Ten Sports Network from ZEEL
DSport to focus on ‘Underserved’ sports: Discovery’s Karan Bajaj
This year India was quite vocal on Twitter
In Digital
Rio Olympics garners 210.9 million impressions in first week
CNN-News 18 special Olympics presentation ‘India’s Champions’
Hitachi makes a clean impact on a rapper