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Sony Sports to broadcast first season of Pro Panja League from July 28
Expect Viacom18 to take initiatives that could give added thrust to digital shift in live sports viewing: GroupM
In Digital
Amid IPL season, GroupM says sports adex on digital still has a considerable distance to reduce gap with TV
Indian sports industry surpassed Rs 14,000 crore in 2022: GroupM ESP Sporting Nation report
IPL 2023: Advertisers intimidated as Star, JioCinema fight rages on
Viacom18 Sports partners with Snap for FIFA World Cup Qatar 2022
In Digital
Women’s IPL 2023: Brands want entry cost barrier to be set low for ensuring maximum participation
Rediffusion creates Tynor’s first brand campaign “Stop. Never”
Sports18 Khel expands non-live offerings with five new shows
Sporting events during festive season to throw adex out of the park
Big FM returns with Season 2 of sporting & trivia contest ‘T20 Mahayodha’
In Radio
Cricket accounted for 87% celebrity endorsement deals in 2021: GroupM ESP Sporting Nation Report 2022
News Flash: Indian sports industry spends pegged to surpass Rs 9,500 crore in 2021: GroupM ESP’s Sporting Nation Report 2022
Bata India launches digital campaign ‘Unlimited Sneakers’ to offer its latest collection
News18 Rajasthan launches “Khel Se Kholo Kismat”
How brands are leveraging increased footfall in cinema halls on back of sporting events
Diljit Dosanjh is the new face for Fila in India
HistoryTV18 to narrate story of world’s largest cricket stadium in Gujarat
Adex likely to increase two-fold over May-July on back of major sporting events
Cricket rose like a phoenix from the ashes in 2020 with 87% share of Indian sports sponsorship: GroupM ESP Sporting Nation Report 2021
Big FM launches a sporting and trivia extravaganza ‘T20 Mahayodha’
In Radio
The Advertising Club announces debate on cricket vs. others as part of digital series Vice & Versa
Thank you Lalit Modi for the Border-Gavaskar Trophy
BCCI takes on board MPL Sports as official kit sponsor for team India
Acko General Insurance associates with Delhi Capitals for the 13th edition of IPL
In Digital