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Manoranjan Group to launch Bhojpuri TV channel ‘Manoranjan Prime’
Lokmat Sakhi’s ‘Influencer Katta’ shows the real life of social media influencers
In Digital
One-fourth of Valvoline Cummins’ ad spends to be on digital in 2022
Zee TV goes all out to promote its new show ‘Kashibai Bajirao Ballal’
Ogilvy leads Indian charge with 13 statues at 2021 London International Awards
Snapdeal launches 'Toofani Sale' consumer campaign with TV actor Mohit Raina
We expect the Government to invest in radio as much as they do on other mediums: Ashit Kukian of Radio City
In Radio
ASCI to launch mechanism for advertisers to cross-check if campaigns adhere to guidelines
ASCI’s final guidelines for influencer advertising on digital media to come into force from June 14
Brands, influencers not here for long term if they don’t comply with guidelines: Manisha Kapoor, Secretary General, ASCI
Will monetise our reach by offering unique ad opportunities: Q India
UFO Moviez partners with Collective Artists Network to offer branded content and influencer marketing solutions
IAMAI to host fourth edition of dedicated event for digital entertainment industry, ‘Pixels 2021’
In Digital
FMCG may spend 12% on digital advertising next year, says Dawinder Pal of Bikano
Center Fresh tells youth to be social and not let physical isolation turn into social isolation
India Today Group presents special programming line-up for Bihar polls 2020
Social is effective in linking brand and performance marketing
Center fresh reminds people to ‘Stay fresh behind the mask’
Big FM forays into online web radio space with ‘BRO’
In Radio
#FightingCoronavirus: HUL partners with UNICEF to support India’s fight against crisis
Four admen come together to launch Blood Buddies app
In Digital
Spread the joy of colours this Holi but with a sense of ‘responsibility’
Johnnie Walker’s campaign captures live journey of a life-sized billboard across some of India’s unchartered, exotic locations
This Diwali, brands spread the light of happiness and hope
How ASCI bid to monitor social media influencers will change the digital ecosystem