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Rising Star: Biswatma Nayak, Co-founder, Chingari
India's adex to get FMCG boost, companies to spend 20% more on advertising in Q2
E-commerce sector should focus on 3Vs — voice, vernacular and video: Flipkart Ads’ Sankalp Mehrotra at MMA webinar
Kapil Batus launches ‘d’hybrid’, a new-age content-led discovery platform
In Digital
Meesho’s new TVC reaches out to social commerce entrepreneurs
Brands need to look at digital differently; it is much more than just performance marketing, says Group M’s Ashwin Padmanabhan
Social commerce to reinvent future, says Sunny Kataria of OLX
In Digital
GroupM reveals 10 trends that will influence the Indian advertising industry
Global ad spend expected to grow by 5.8% in 2021; forecast to grow by 5.9% in Asia-Pacific
Trell hires Dina D’Souza as VP of Monetisation
In Digital
Voice, virtual and owned experiences to dominate experiential marketing in 2021, says Ranjit Raina of Geometry Encompass
AI-driven creativity, influencer and content marketing will rule 2021, says CLA's Sajan Raj Kurup
Clients prefer agencies that are accountable for business growth, says Raj Kamble of Famous Innovations
Logicserve Digital launches 'eMarket' to help brands scale up their e-tail strategies
In Digital
Advertisers want to be seen in a brand-safe environment, says Wavemaker’s Ajay Gupte
Social is effective in linking brand and performance marketing
Digital screen is new currency for experiential, says Ranjit Raina of Geometry Encompass
In Digital
Meesho only Indian brand on Fast Company’s Top 50 Most Innovative Companies 2020 global list
Entertainment is the purpose for 84% of 45 crore active mobile internet users, says Mobile Marketing Ecosystem Report 2020
In Digital
10 advertising trends that will shape the decade
Facebook appoints Avinash Pant as Marketing Head for India
In Digital
How social commerce is the next big thing after m-commerce
WARC: Ad revenues among key social, messaging companies rise 26.2% YoY in first quarter of 2019
MediaCom shortlisted in Effective Channel Integration at Warc Media Awards
Kotak Mahindra Bank’s ad campaign says ‘Phone Phone Mein Kotak’