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Youtube rolls out handles feature for all channels
In Digital
Tata Play Binge expands its app to all smartphone users, available with or without DTH connection
Hero MotoCorp partners with Wunderman Thompson India to create the GIFT campaign
Lifestyle’s festive campaign by Wunderman Thompson Bengaluru inspires people to groove in style
Honda Motorcycle and Scooter India unveils its ‘Desh Ki Shine, Honda Ki Shine’ campaign
Disney Live Action, Pixar and Walt Disney Animation Studios present their upcoming line-up at D23 Expo 2022
Saregama strikes global licensing deal with YouTube for Shorts
In Digital
Can short-form videos become a good monetisation source for traditional media houses?
In Digital
Cautiously optimistic about the second half due to World Cup and upcoming festive season: Rohit Ohri
iTap inks partnership with NextPlay to position HotPlay’s hyper-casual games & IGA in the Indian gaming market
BCCL wins big at the INMA awards
In Print
First edition of ‘Brands & Entertainment’ conference sees active participation from media, marketing & entertainment field
Google announces product innovations in Ads & Commerce at Google Marketing Live India 2022 event
Airtel Xstream Fiber unlocks its new All-in-One plans
Amazon adds Kannada video streaming service ‘NammaFlix’ to Prime Video Channels
Mathrubhumi begins centenary celebrations by launching an anthology of brand films
In Print
Wunderman Thompson Kolkata appoints Grey’s Ayan Banik as Senior VP Strategy
Carmesi ropes in Mithila Palkar as brand ambassador
DaMensch raises Rs 122.5 crore in Series B funding
Airtel launches Xstream Premium – a collection of entertainment content in a single app
Mensa Brands acquires denim brand High Star
Zed Black launches campaign with brand ambassador MS Dhoni for T20 World Cup
ShortsTV launches on Amazon Prime Video
India’s OTT sector rides on collaborations and consolidations on its growth journey
Short-form video to grow to 600-650mn users in India by 2025
In Digital