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: Meesho unveils new brand identity to reflect its aspiration and inclusivity
In Marketing

: One billion new online shoppers will enter markets in next decade across eight countries, including India: Accenture study
In Marketing

: 77% of Indian shoppers are transacting more online now, compared to 57% globally: Criteo
In Marketing

: GOAT Brand Labs acquires celebrity-endorsed apparel brand Imara
In Marketing

: 93% of Indian shoppers recall brand conversations online before making a purchase: Twitter’s #LetsTalkShop report
In Digital

: A majority of 73% consumers prefer online shopping, especially on mobile: Snapchat study
In Marketing

: Over 90% Indian festive shoppers likely to try a new brand; 8 in 10 discovering new brands online: Meta report
In Marketing

: Brands and customers love online shopping, but offline stores haven't lost their edge
In Marketing

: Targeting women in Tier 2 and 3 cities – drivers of next growth phase for brands
In Marketing

: Flipkart introduces Alia Bhatt as ‘FlipGirl’, conveys ease of shopping and trust with new campaign
In Advertising

: How should brands & platforms prepare themselves to be on top of the game catering to a growing number of online shoppers?
In Marketing

: Smaller cities will be the source of 58% of urban E-shoppers and 43% of such spending by 2030: BCG report
In Marketing

: Hyperlocal commerce shoppers to reach 214 million by 2022 end: WATInsights report
In Marketing

: Millennial moms are ardent online shoppers & most discover new brands through social media: YouGov survey
In Marketing

: Actors Kiara Advani & Samantha Prabhu say ‘Go for it’ in Myntra’s new campaign
In Ad Craft

: Majority of shoppers in India click on ads while using internet & buy products seen in online ads: Criteo
In Marketing

: Over one-third of shoppers willing to share personal data directly with brands: Capgemini Research Institute report
In Marketing

: Online shopper base grew by ~25% (YoY) during festive season; 57% of total shoppers are from Tier 2+ cities: RedSeer
In Marketing

: Lifestyle’s ‘Dil Se’ campaign showcases new collection at exciting festive prices
In Ad Craft

: Flipkart’s ‘The Big Billion Days’ campaign shows how shoppers flip when they hear about great deals
In Ad Craft

: Online Shoppers in India expected to reach 500 mn by 2030: Report
In Digital

: 86% Indian shoppers less prepared to put up with mediocre shopping experiences, says report
In Marketing

: Dentsu India appoints Arti Singh as VP National for Hyperspace
In Advertising

: Myntra bids farewell to year on a cheerful note with 13th edition of End of Reason Sale
In Ad Craft

: Shoppers Stop appoints Venu Nair as Managing Director and Chief Executive Officer
In Marketing

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