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Meesho unveils new brand identity to reflect its aspiration and inclusivity
One billion new online shoppers will enter markets in next decade across eight countries, including India: Accenture study
77% of Indian shoppers are transacting more online now, compared to 57% globally: Criteo
GOAT Brand Labs acquires celebrity-endorsed apparel brand Imara
93% of Indian shoppers recall brand conversations online before making a purchase: Twitter’s #LetsTalkShop report
In Digital
A majority of 73% consumers prefer online shopping, especially on mobile: Snapchat study
Over 90% Indian festive shoppers likely to try a new brand; 8 in 10 discovering new brands online: Meta report
Brands and customers love online shopping, but offline stores haven't lost their edge
Targeting women in Tier 2 and 3 cities – drivers of next growth phase for brands
Flipkart introduces Alia Bhatt as ‘FlipGirl’, conveys ease of shopping and trust with new campaign
How should brands & platforms prepare themselves to be on top of the game catering to a growing number of online shoppers?
Smaller cities will be the source of 58% of urban E-shoppers and 43% of such spending by 2030: BCG report
Hyperlocal commerce shoppers to reach 214 million by 2022 end: WATInsights report
Millennial moms are ardent online shoppers & most discover new brands through social media: YouGov survey
Actors Kiara Advani & Samantha Prabhu say ‘Go for it’ in Myntra’s new campaign
Majority of shoppers in India click on ads while using internet & buy products seen in online ads: Criteo
Over one-third of shoppers willing to share personal data directly with brands: Capgemini Research Institute report
Online shopper base grew by ~25% (YoY) during festive season; 57% of total shoppers are from Tier 2+ cities: RedSeer
Lifestyle’s ‘Dil Se’ campaign showcases new collection at exciting festive prices
Flipkart’s ‘The Big Billion Days’ campaign shows how shoppers flip when they hear about great deals
Online Shoppers in India expected to reach 500 mn by 2030: Report
In Digital
86% Indian shoppers less prepared to put up with mediocre shopping experiences, says report
Dentsu India appoints Arti Singh as VP National for Hyperspace
Myntra bids farewell to year on a cheerful note with 13th edition of End of Reason Sale
Shoppers Stop appoints Venu Nair as Managing Director and Chief Executive Officer