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Sachin Tendulkar emerges as No.1 sports celebrity in Hansa Research’s Brand Endorser report 2022
Sachin Tendulkar emerges as No.1 sports celebrity in Hansa Research’s Brand Endorser report 2022
In Marketing
ED probe in TRP scam leaves many unanswered questions
ED probe in TRP scam leaves many unanswered questions
In Television
Nielsen India appoints Deepak Mann as Director, Marketing Effectiveness
Nielsen India appoints Deepak Mann as Director, Marketing Effectiveness
In Marketing
Dyson, Mazda among other brands pull out of Twitter for showcasing ads alongside objectionable content
Dyson, Mazda among other brands pull out of Twitter for showcasing ads alongside objectionable content
In Digital
McDonald’s India - North and East elevates Rajeev Ranjan as Managing Director
McDonald’s India - North and East elevates Rajeev Ranjan as Managing Director
In Marketing
Rural India is reprioritising its purchase basket to manage impact of inflation: Kantar and GroupM Dialogue Factory’s report
Rural India is reprioritising its purchase basket to manage impact of inflation: Kantar and GroupM Dialogue Factory’s report
In Marketing
India Today Group ranks No 1 in video news streaming on Comscore
India Today Group ranks No 1 in video news streaming on Comscore
In Digital
E-commerce platforms clocked a sale of Rs 24.5K crore in first four days of festive sale: Redseer report
E-commerce platforms clocked a sale of Rs 24.5K crore in first four days of festive sale: Redseer report
In Marketing
AVGC Promotion Task Force to submit its report in next 15 days, says Apurva Chandra at ‘FICCI Frames Fast Track 2022’
AVGC Promotion Task Force to submit its report in next 15 days, says Apurva Chandra at ‘FICCI Frames Fast Track 2022’
In Television
Over 90% Indian festive shoppers likely to try a new brand; 8 in 10 discovering new brands online: Meta report
Over 90% Indian festive shoppers likely to try a new brand; 8 in 10 discovering new brands online: Meta report
In Marketing
One in two Indians planning to upgrade their gadgets and smartphones this festive season: HT Media – Aroscop report
One in two Indians planning to upgrade their gadgets and smartphones this festive season: HT Media – Aroscop report
In Print
Ashish Pathak joins Edelman India as Executive Creative Director
Ashish Pathak joins Edelman India as Executive Creative Director
In Advertising
Almost 75% brands have been advertising on mobile gaming apps for over a year, says InMobi report
Almost 75% brands have been advertising on mobile gaming apps for over a year, says InMobi report
In Digital
Allegations on Republic TV on the basis of forensic audit report were “superficial”, says ED charge sheet
Allegations on Republic TV on the basis of forensic audit report were “superficial”, says ED charge sheet
In Television
PhonePe surpasses rival Paytm in IPL 2022 advertising war: Bobble AI report
PhonePe surpasses rival Paytm in IPL 2022 advertising war: Bobble AI report
In Digital
BBH India promotes Priya Gurnani and Arvind Menon to Executive Creative Director role
BBH India promotes Priya Gurnani and Arvind Menon to Executive Creative Director role
In Advertising
ZEE to rake in Rs 130.7 billion in revenue at Rs 436 million per match from ICC TV rights
ZEE to rake in Rs 130.7 billion in revenue at Rs 436 million per match from ICC TV rights
In Television
Brand building a much-larger task than what most people presume: Shashi Sinha of Mediabrands India
Brand building a much-larger task than what most people presume: Shashi Sinha of Mediabrands India
In Marketing
TCS beats HDFC Bank to become India’s Most Valuable Brand: Kantar BrandZ report
TCS beats HDFC Bank to become India’s Most Valuable Brand: Kantar BrandZ report
In Marketing
5ire acquires stake in Network Capital; names Utkarsh Amitabh as its Chief Marketing Officer
5ire acquires stake in Network Capital; names Utkarsh Amitabh as its Chief Marketing Officer
In Marketing
To ease anti-trust regulator’s worries over merger, Sony-Zee offer concessions: Report
To ease anti-trust regulator’s worries over merger, Sony-Zee offer concessions: Report
In Television
70% of firms increasing their programmatic activity from 2021 in Japan and Asia-Pacific region: OpenX and ExchangeWire Research
70% of firms increasing their programmatic activity from 2021 in Japan and Asia-Pacific region: OpenX and ExchangeWire Research
In Marketing
TRAI release draft regulations to curb online piracy
TRAI release draft regulations to curb online piracy
In Television
Talent shortage a major concern for strategists: WARC’s ‘The Future of Strategy 2022’ report
Talent shortage a major concern for strategists: WARC’s ‘The Future of Strategy 2022’ report
In Marketing
Online festive sales to grow by 28% to reach $11.8 billion this year: Redseer report
Online festive sales to grow by 28% to reach $11.8 billion this year: Redseer report
In Marketing